BANK AND CREDIT UNION MARKETING

Targeted Marketing

Posted by Charity Wanta - October 21, 2020
The COVID-19 pandemic is still affecting many people, financially and otherwise, but it impacts different generations differently. When it comes to targeted marketing, keep in mind that the concerns of your audience are not the same now as they were at the beginning of the year. Let’s take a look at what this means: Gen Z The oldest members of Gen...
Posted by Charity Wanta - June 03, 2020
Let’s talk targeted marketing. Your audience expects the communications they receive to be relevant to them, especially if the sender is their primary financial institution – surely the people there know them personally! You’ve got to identify your audience, what they need and how you can meet that need. Here’s a target audience that is sometimes...
Posted by Molly Kant - March 11, 2020
We’ve all heard about Millennials, Gen Xers and Baby Boomers – the generational mainstays that comprise the bulk of the American people. But when it comes to the Silent Generation (consisting of those born between 1928 and 1945), the discourse among the general public has been, well, largely silent. And sure, comparatively speaking, the Silent...
Posted by Molly Kant - April 10, 2019
With Millennials now representing one third of all homebuyers in the U.S., it’s time to get serious about attracting these potential mortgage customers.* But where to start? After all, research has made it abundantly clear that Millennials typically don’t respond well to traditional marketing tactics. (We’ve discussed the matter ourselves both...
Posted by Audrey Meis - March 13, 2019
All through high school and college, my teachers and professors tossed the term “Millennial” around like a Hacky Sack. We Millennials were going to have to “get off our phones” and “stop expecting handouts” if we wanted a real job. The negative connotation given to my generation seemed to hyper-prepare us for the dreaded real world.   Fast forward...
Posted by Molly Kant - November 29, 2017
Unless you’ve been lost at sea for the past decade, you probably won’t be shocked to hear that members of the Millennial generation love technology. In fact, many Millennials seem to be joined at the hip with their various gadgets, which include everything from laptops and e-readers to smartphones, tablets and more. But here’s something that...
Posted by Charity Wanta - November 01, 2017
I can remember a high school teacher introducing our class to the internet, describing it as a “spider web of information,” while my friends and I exchanged looks of confusion. A couple years later I was online daily. Other members of Generation X (roughly ages 35 to 50) probably have similar stories. We made the journey from floppy disks to cloud...
Posted by - March 03, 2017
While Millennials remain an important audience – especially as they move further in their careers and their incomes and needs change – it’s never too early to start thinking about the future. The next generation, Generation Z, are teenagers now, with their own set of needs and expectations when it comes to consumer habits. Make sure your bank or...
Posted by Charity Wanta - February 22, 2017
“Know Your Audience” – These words were pounded into my head by my professors when I was an English major in college. And it’s true. You wouldn’t ask a kindergartener to read a book on how to remodel a kitchen, nor would you write a home loan for a pre-teen. You may think you know people because, well, you are a person, but you actually have an...
Posted by - February 01, 2017
Think attracting Millennials is the only way to grow your financial organization’s customer base? Think again. The Numbers Don’t Lie While there’s no question that younger generations are important, Baby Boomers represent 35% of the population (111 million people) and roughly 42% of economic activity ($7.6 trillion) in the U.S. This “Longevity...

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