Targeted Marketing
Posted by Austin Spaulding -
March 22, 2023
Location-based targeting has become increasingly popular with marketers in the last few years. Whether you’re finding people while they’re online or sending them information offline, services like GeoFraming™ let you completely rethink your marketing strategy. With Venue Replay, you can go a step further, finding regular visitors to locations and...
Posted by Austin Spaulding -
September 22, 2022
If you’re looking for a way to elevate your marketing efforts, look no further than IP targeting! image.works provides this digital option so you have a more targeted approach to your online ads. It’s also a perfect pairing with any type of campaign, as it can be used to complement direct mail. All around, IP targeting is one of the most cost-...
Posted by Allie Habeck -
October 20, 2021
Geographical lists – they let you target individuals based on their location, right? Well, yes… but there’s more to it than that!
You’ve heard of geographical lists, but do you really know what they can do for you and your financial institution? When it comes to marketing, geographical lists are one of the most basic list types. However, they’re...
Posted by Charity Wanta -
October 21, 2020
The COVID-19 pandemic is still affecting many people, financially and otherwise, but it impacts different generations differently. When it comes to targeted marketing, keep in mind that the concerns of your audience are not the same now as they were at the beginning of the year. Let’s take a look at what this means:
Gen Z
The oldest members of Gen...
Posted by Charity Wanta -
June 03, 2020
Let’s talk targeted marketing. Your audience expects the communications they receive to be relevant to them, especially if the sender is their primary financial institution – surely the people there know them personally! You’ve got to identify your audience, what they need and how you can meet that need. Here’s a target audience that is sometimes...
Posted by -
March 11, 2020
We’ve all heard about Millennials, Gen Xers and Baby Boomers – the generational mainstays that comprise the bulk of the American people. But when it comes to the Silent Generation (consisting of those born between 1928 and 1945), the discourse among the general public has been, well, largely silent.
And sure, comparatively speaking, the Silent...
Posted by -
April 10, 2019
With Millennials now representing one third of all homebuyers in the U.S., it’s time to get serious about attracting these potential mortgage customers.* But where to start? After all, research has made it abundantly clear that Millennials typically don’t respond well to traditional marketing tactics. (We’ve discussed the matter ourselves both...
Posted by -
March 13, 2019
All through high school and college, my teachers and professors tossed the term “Millennial” around like a Hacky Sack. We Millennials were going to have to “get off our phones” and “stop expecting handouts” if we wanted a real job. The negative connotation given to my generation seemed to hyper-prepare us for the dreaded real world.
Fast forward...
Posted by -
November 29, 2017
Unless you’ve been lost at sea for the past decade, you probably won’t be shocked to hear that members of the Millennial generation love technology. In fact, many Millennials seem to be joined at the hip with their various gadgets, which include everything from laptops and e-readers to smartphones, tablets and more.
But here’s something that...
Posted by Charity Wanta -
November 01, 2017
I can remember a high school teacher introducing our class to the internet, describing it as a “spider web of information,” while my friends and I exchanged looks of confusion. A couple years later I was online daily. Other members of Generation X (roughly ages 35 to 50) probably have similar stories. We made the journey from floppy disks to cloud...