BANK AND CREDIT UNION MARKETING

Targeted Marketing

Posted by Shelby Moyer - March 12, 2024
If you missed our most recent webinar – IP Targeting: The Swiss Army Knife of Marketing – don’t fret. Not only did we post it to our Vimeo page, we also broke down the key highlights below. What is IP targeting? IP targeting uses the IP addresses of homes to send digital ads to your audience. We start by understanding who you want to target. You...
Posted by Sarah Clark - February 21, 2024
While an Individual Retirement Account (IRA) is useful to accountholders no matter the time of year, all too often it is only on people’s minds at the end of the year or near tax season. Reminding them of your IRA offerings throughout the year can help get those accounts opened and ensure your accountholders are steadily engaging with your...
Posted by Charity Wanta - January 24, 2024
image.works is pleased to announce that The Financial Brand, a well-known digital publication and source for financial marketing news, has published an article created by our copy team on the topic of IP targeting and its strength as a strategy for promoting deposit accounts. To read the full article – including a case study detailing an...
Posted by - December 10, 2023
A couple weeks ago, we talked about trigger marketing – targeting prospects with the perfect message in direct response to their actions, such as completing a credit report related to a loan or credit card. Triggers are the essence of a “rifle” marketing approach. But there are also other very effective targeting methods to fit a broad spectrum of...
Posted by - November 14, 2023
Over the years, we’ve seen a dramatic shift in our bank and credit union marketing services from mailing to large customer and membership lists to focusing on smaller, highly targeted audiences. Methods are now so targeted, in fact, that we are 100% confident that recipients are getting a message about the exact product or service on their minds....
Posted by Becca Cooper - May 31, 2023
While the exact age range of Gen Z differs depending on who you ask, the fact remains that the oldest “Zoomers” are now in their mid-twenties, making them a vital, burgeoning target audience. Many Zoomers are in college, recently graduated, or teenagers just starting to learn about the financial world. While Zoomers and Millennials do share some...
Posted by Charity Wanta - May 13, 2023
It’s all about timing! Graduation season presents an excellent window of opportunity for banks and credit unions that are wondering how best to market to this newest generation of working, earning, purchasing, borrowing, investing adults. Now is a great time to reach out to your young-adult members, congratulate them on their accomplishments and...
Posted by Allie Habeck - May 03, 2023
Landing pages are a versatile marketing tool to promote campaigns, but are you utilizing them to their full potential? When it comes to getting the most out of your marketing promotions, a landing page can help you optimize campaign success and drive consumer interaction with your brand. By directing your audience to a page that specifically...
Posted by Austin Spaulding - March 22, 2023
Location-based targeting has become increasingly popular with marketers in the last few years. Whether you’re finding people while they’re online or sending them information offline, services like GeoFraming™ let you completely rethink your marketing strategy. With Venue Replay, you can go a step further, finding regular visitors to locations and...
Posted by - February 04, 2023
These days, marketing to Millennials is the primary focus for many bank and credit union marketing directors – but don’t forget to stay in touch with your accountholders on the other end of the spectrum, too. Baby Boomers (individuals born between 1946 and 1964) continue to have more disposable income than any other generation, a fact that shouldn...

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