Targeted Marketing
Posted by Charity Wanta -
March 18, 2025
Have you ever heard the expression “barking up the wrong tree”? It means your efforts are misplaced, and it can apply to mismanaged marketing. Casting a wide net with a vague message and crossing your fingers, hoping to catch the attention of people who are interested, doesn’t produce results. Consumers expect relevant communication. You’ve got to...
Posted by Allie Habeck -
January 29, 2025
It’s no question that continued growth is a key part of any financial institution’s success. To achieve this, it’s important to not only gain new accountholders but also retain existing ones. Makes sense, right? But for many institutions, that's easier said than done.
Engaging with new accountholders and staying top-of-mind with existing ones...
Posted by Becca Cooper -
November 06, 2024
When you’re an adult, it’s easy to forget that what seems like common sense to you can be completely novel to kids. This is called the “curse of knowledge” – an unconscious bias where you assume that others probably already know what you know.
Young people, however, have less life experience and may be much more impulsive or overconfident, which...
Posted by Sarah Kissell -
September 11, 2024
In a previous blog post, we explored marketing to Gen Z and covered their broad marketing expectations. Let’s take a closer look at Gen Z and how you can make sure you’re effectively targeting this generation in your marketing:
Who is Gen Z?
Born between approximately 1997 and 2012, Gen Zers went through two extreme events during their formative...
Posted by Shelby Moyer -
March 12, 2024
If you missed our most recent webinar – IP Targeting: The Swiss Army Knife of Marketing – don’t fret. Not only did we post it to our Vimeo page, we also broke down the key highlights below.
What is IP targeting?
IP targeting uses the IP addresses of homes to send digital ads to your audience.
We start by understanding who you want to target. You...
Posted by Sarah Kissell -
February 21, 2024
While an Individual Retirement Account (IRA) is useful to accountholders no matter the time of year, all too often it is only on people’s minds at the end of the year or near tax season. Reminding them of your IRA offerings throughout the year can help get those accounts opened and ensure your accountholders are steadily engaging with your...
Posted by Charity Wanta -
January 24, 2024
image.works is pleased to announce that The Financial Brand, a well-known digital publication and source for financial marketing news, has published an article created by our copy team on the topic of IP targeting and its strength as a strategy for promoting deposit accounts.
To read the full article – including a case study detailing an...
Posted by -
December 10, 2023
A couple weeks ago, we talked about trigger marketing – targeting prospects with the perfect message in direct response to their actions, such as completing a credit report related to a loan or credit card. Triggers are the essence of a “rifle” marketing approach. But there are also other very effective targeting methods to fit a broad spectrum of...
Posted by -
November 14, 2023
Over the years, we’ve seen a dramatic shift in our bank and credit union marketing services from mailing to large customer and membership lists to focusing on smaller, highly targeted audiences. Methods are now so targeted, in fact, that we are 100% confident that recipients are getting a message about the exact product or service on their minds....
Posted by Becca Cooper -
May 31, 2023
While the exact age range of Gen Z differs depending on who you ask, the fact remains that the oldest “Zoomers” are now in their mid-twenties, making them a vital, burgeoning target audience. Many Zoomers are in college, recently graduated, or teenagers just starting to learn about the financial world.
While Zoomers and Millennials do share some...