Social Media & Digital Presence
Posted by Maddie Schneider -
September 06, 2023
Digital marketing is a powerful tool for connecting with consumers and engaging with potential customers. One of the most effective methods of digital marketing is the use of general awareness ads. These are designed to create brand recognition and generate interest in a product or service that your organization offers. By creating a positive...
Posted by Austin Spaulding -
August 30, 2023
I. The Intro
Social media seems to provide an infinite amount of information in no time at all. Somehow, each platform seems to make an infinite number of changes in even less time. The biggest offender in recent history is the largest microblogging platform in the world, X. Formerly Twitter, X has seen no shortage of changes recently and is one...
Posted by Maddie Schneider -
July 05, 2023
Digital marketing is a powerful tool for businesses of any size to reach and engage potential customers and members. When used strategically, digital ads can be an effective way to increase brand awareness and drive account openings. As the popularity and effectiveness of digital marketing continues to rise, it’s crucial to know the kind of...
Posted by Austin Spaulding -
June 15, 2023
Social media is an ever-evolving landscape, and using it effectively is becoming a crucial part of many brands’ strategy. While it can seem hard to keep up with how often the major platforms are evolving, don’t let that deter you! The basics are all still the same, no matter how often the top platforms, their algorithms and the way that users are...
Posted by Austin Spaulding -
May 11, 2023
As social media continues to become more impactful in marketing, the strategy for it continues to change. Because of that, we’re making a massive enhancement to our social media accounts!
Up until now, we’ve had different accounts for our different audiences: financial, healthcare and education. However, with recent changes to social media...
Posted by Shelby Moyer -
April 05, 2023
Play along for a chance to win wireless Bose earbuds.
At image.works, we like taking an innovative approach to marketing, so we decided to kick off the spring season with our first-ever social media challenge! For four weeks, we’ll pose marketing-related questions crafted to stir your creativity and share industry knowledge. At the end, we’ll...
Posted by Allie Habeck -
February 22, 2023
With April right around the corner, National Financial Capability Month (previously Financial Literacy Month) is quickly approaching. Not only is Financial Capability Month important for raising awareness about the value of financial education, but it’s also a great marketing opportunity for your brand. Due to the national nature of the holiday,...
Posted by Maddie Schneider -
February 01, 2023
Since its humble beginnings in the early 2000s, social media has become an integral part of many marketing strategies. It’s not only a useful way to promote new content and increase brand exposure, but also a great way to engage with your target audience and reach new audiences all over the globe.
However, with the use of social media comes the...
Posted by Austin Spaulding -
November 17, 2022
Have you ever stopped to think about what you can accomplish in eight seconds? It might not seem like a lot of time, and it might even seem impossible to get a big task done in that eight seconds. That’s what a lot of marketing teams are finding right now, as that’s all the time they get to grab the attention of the average person in Generation Z...
Posted by Shelby Moyer -
September 08, 2022
Digital marketing might sometimes feel like one more thing you need to be on top of as a marketer. But there are some major advantages to digital marketing.
For one, it levels the playing field. Your organization isn’t competing for limited ad space in a magazine, on TV or on billboards. The viewership opportunities can also be strategically...