BANK AND CREDIT UNION MARKETING

Social Media & Digital Presence

Posted by Austin Spaulding - June 10, 2024
Background on authenticity and AI When it comes to social media, one thing organizations often miss the mark on is ensuring their accounts appear authentic. Your pages should represent your organization – they shouldn’t sound stiff, formulaic or impersonal. However, creating content that feels authentic to your brand takes time and effort you...
Posted by Austin Spaulding - April 26, 2024
In case you haven’t noticed by now, image.works' social media has undergone a major refresh! Two of our goals in 2024 were to focus on our branding and increase our engagement on social media. So, what does that look like? 1. The contentA major key to keeping a business’s social media page interesting is to not make the page feel too sales-y. We...
Posted by Charity Wanta - April 03, 2024
Welcome to the world of online everything! This is where your audience is, so this is where you go to be seen. Did you know that 75% of people don’t scroll past the first page of Google™ search results? But keyword searches can take your name to the top of the list. Search engine advertising puts your financial institution in front of people...
Posted by Austin Spaulding - February 07, 2024
When someone talks about the role of “focus” in social media, there are a number of meanings that might come to mind. Are they talking about the effect social media has on attention spans? Is it a reference to how disjointed social media accounts can seem? Could they be referring to how much attention social media gets in our current world? It...
Posted by Austin Spaulding - December 06, 2023
2024 is right around the corner! As you start preparing for the new year, it’s a great time to take a step back and reconsider your strategy for social media. 2023 came with a lot of changes, and not everything that worked in the past will work going forward. If you’re not sure what your social media plan should be, here are some key takeaways...
Posted by Austin Spaulding - October 20, 2023
I. The Intro One of the biggest struggles brands face when using social media is knowing where they should focus their resources. Do you try to be a trailblazer on a new platform, or do you focus on the platforms that have survived the sands of time? While it can be tempting to jump ship from Facebook to join the ranks on TikTok, pivoting your...
Posted by Maddie Schneider - September 06, 2023
Digital marketing is a powerful tool for connecting with consumers and engaging with potential customers. One of the most effective methods of digital marketing is the use of general awareness ads. These are designed to create brand recognition and generate interest in a product or service that your organization offers. By creating a positive...
Posted by Austin Spaulding - August 30, 2023
  I. The Intro Social media seems to provide an infinite amount of information in no time at all. Somehow, each platform seems to make an infinite number of changes in even less time. The biggest offender in recent history is the largest microblogging platform in the world, X. Formerly Twitter, X has seen no shortage of changes recently and is one...
Posted by Maddie Schneider - July 05, 2023
Digital marketing is a powerful tool for businesses of any size to reach and engage potential customers and members. When used strategically, digital ads can be an effective way to increase brand awareness and drive account openings. As the popularity and effectiveness of digital marketing continues to rise, it’s crucial to know the kind of...
Posted by Austin Spaulding - June 15, 2023
Social media is an ever-evolving landscape, and using it effectively is becoming a crucial part of many brands’ strategy. While it can seem hard to keep up with how often the major platforms are evolving, don’t let that deter you! The basics are all still the same, no matter how often the top platforms, their algorithms and the way that users are...

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