Social Media & Digital Presence
Posted by Austin Spaulding -
November 17, 2022
Have you ever stopped to think about what you can accomplish in eight seconds? It might not seem like a lot of time, and it might even seem impossible to get a big task done in that eight seconds. That’s what a lot of marketing teams are finding right now, as that’s all the time they get to grab the attention of the average person in Generation Z...
Posted by Shelby Moyer -
September 08, 2022
Digital marketing might sometimes feel like one more thing you need to be on top of as a marketer. But there are some major advantages to digital marketing.
For one, it levels the playing field. Your organization isn’t competing for limited ad space in a magazine, on TV or on billboards. The viewership opportunities can also be strategically...
Posted by -
August 05, 2022
Are you worried about the engagement on your social media pages? Look deeper into your numbers! While likes and shares are important, getting some behind-the-scenes insight is more impactful. This includes making sure you’re regularly looking at the analytics on the individual platforms you are posting to, making sure you are using techniques that...
Posted by -
July 20, 2022
Take your social media to the next level! We’ve seen our clients get great results implementing these tips and tricks. We hope they help your social strategy as well!
Regularly Update Your Website
Being active on social media goes beyond updating your platforms! Make sure that your website is up-to-date on all current happenings, including...
Posted by -
July 08, 2022
Social media is a beast, and for many institutions, it can take the backseat to other marketing efforts. If that sounds like your institution, it's time to change your strategy! image.works launched our social posting program in June of 2021, and we want to share some of the best practices that we’ve seen work for our clients and help you...
Posted by Allie Habeck -
December 08, 2021
Looking to produce high-quality video animations for your marketing needs? We sat down with one of our animation designers, Erin Pollocoff, to get her expert tips on obtaining high-quality video footage. Here’s what we learned:
Q: What are some of the top issues you’ve run into when it comes to creating content with video footage?
A: I think a...
Posted by -
November 17, 2021
At image.works, our goal is to not only create eye-catching marketing pieces, but to also provide valuable resources and guidance to help you execute creative and strategic marketing campaigns. In October, we hosted a second digital marketing webinar. image.works’ own digital marketing professionals Lyndsey and Michelle broke down top digital...
Posted by -
March 23, 2021
Your accountholders are constantly online and scrolling through their social media. How can you be sure you’re getting the social engagement and the web traffic leads and conversions you could be getting?
A good starting point is taking a close look at your website health, your competitors’ current digital efforts (ads/keywords/social media),...
Posted by -
February 10, 2021
As you navigate the ever-evolving world of digital marketing, it can sometimes be difficult to tell which strategies are effective and which are missing the mark. Thankfully, Google Analytics is here to save the day. With its tracking superpowers and infinite insights, this online (and free!) tool can help you boost your ROI and take your digital...
Posted by Becca Cooper -
November 04, 2020
Social media is a vast landscape of multiple sites and moving parts. You might think a financial institution has little use for social media, but you may find that there are many advantages to a well-managed social media account – using social media on a regular basis can have many benefits for you, your members or customers, and your community....