BANK AND CREDIT UNION MARKETING

Social Media & Digital Presence

Posted by Audrey Meis - November 17, 2021
At image.works, our goal is to not only create eye-catching marketing pieces, but to also provide valuable resources and guidance to help you execute creative and strategic marketing campaigns. In October, we hosted a second digital marketing webinar. image.works’ own digital marketing professionals Lyndsey and Michelle broke down top digital...
Posted by Kim Ziehr - March 23, 2021
Your accountholders are constantly online and scrolling through their social media. How can you be sure you’re getting the social engagement and the web traffic leads and conversions you could be getting? A good starting point is taking a close look at your website health, your competitors’ current digital efforts (ads/keywords/social media),...
Posted by Audrey Meis - February 10, 2021
As you navigate the ever-evolving world of digital marketing, it can sometimes be difficult to tell which strategies are effective and which are missing the mark. Thankfully, Google Analytics is here to save the day. With its tracking superpowers and infinite insights, this online (and free!) tool can help you boost your ROI and take your digital...
Posted by Becca Cooper - November 04, 2020
Social media is a vast landscape of multiple sites and moving parts. You might think a financial institution has little use for social media, but you may find that there are many advantages to a well-managed social media account – using social media on a regular basis can have many benefits for you, your members or customers, and your community....
Posted by Charity Wanta - May 06, 2020
Welcome to the world of moving pictures! I’m not talking about the entertainment developments of the early 1900s. It’s time to liven up your online marketing with animated videos, which are “attracting attention because they are easy to consume and take very little time to enjoy, offer call-to-action capability, and deliver an emotional impact...
Posted by Lianne Peters - December 04, 2019
Social media is becoming increasingly important in personal communication, marketing and business in general. We can all easily connect online with family, friends, our favorite restaurants and retailers, and more. At image.works, we’re using social media to connect with you – and now you can find us on Instagram! Because we’re already running...
Posted by Lianne Peters - April 25, 2018
For those of you who don’t know, throughout the entire month of March, image.works conducted our first-ever social media contest. We took our popular recipe cards (because who doesn’t get excited about food?!) and pitted them against each other in a March Madness-style tournament bracket. Each day we asked our followers to vote for their favorite...
Posted by Lianne Peters - October 11, 2017
Marketing has always been about catering to the wants and needs of your consumers. Social media is on the rise and isn’t going anywhere anytime soon. With tons of free social media platforms at our fingertips, there’s no limit to what can be created and shared in an instant. However, there is an overload of content that users are met with every...
Posted by Charity Wanta - July 27, 2016
Don’t be antisocial. If you’re not making use of all that social media has to offer your marketing campaigns, you’re missing out. A study performed by LinkedIn found that “63% of mass affluent consumers were motivated to take action after learning about financial products and services on social media,” so there is legitimate value in talking...
Posted by Rebekah Spaulding - February 11, 2015
We recently posted a blog featuring tips to “Step Up Your Social Media Efforts in 2015!” Research shows that posts with images yield 53 percent more engagement, so we’re here with a new round of tips to help you push your efforts to the next level through effective graphic strategies. Extend your visual brand: You want every facet of your...

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