Social Media & Digital Presence
Posted by Austin Spaulding -
March 05, 2025
Using social media seems like it should be easy. It’s a great place to post your thoughts online and to connect with your audience. However, thanks to AI, algorithms and other technological changes, using social media effectively feels like it’s only getting harder. That’s because a lot of what used to work on social media isn’t effective anymore...
Posted by Austin Spaulding -
December 04, 2024
Well, it happened again – the election had a massive impact on social media. While there’s been a steady downturn in users on the social media platform X since it was purchased by Elon Musk, the last few weeks have seen the largest exodus of users to new platforms.
According to a poll by PRNEWS, 37% of brands have deleted their X account, and...
Posted by Charity Wanta -
October 23, 2024
Are you struggling with how best to leverage the advantages of digital marketing? When new clients approach us at image.works, they’re looking for better reporting, a clear understanding of analytics and the ability to stay informed about new opportunities. There are many moving parts to this marketing strategy, and we’re here to help you sort...
Posted by Austin Spaulding -
August 26, 2024
When it comes to using social media for a business, a common mistake is thinking of it as a sales aid. However, social media is much more valuable as a branding tool! Your page shouldn’t be a constant stream of promotions. Instead, it should be used as a reminder of who you are, what you stand for and where you fit into the market.
Selling on...
Posted by Austin Spaulding -
July 24, 2024
Using social media effectively is important for successful marketing, but the ever-changing terminology can make it hard to know if you’re being as effective as possible. Read more to learn about the two primary forms of marketing on Facebook, Instagram and LinkedIn: boosting and paid advertising. Then you’ll better understand their distinct roles...
Posted by Austin Spaulding -
June 10, 2024
Background on Authenticity and AI
When it comes to social media, one thing organizations often miss the mark on is ensuring their accounts sound authentic. Your pages should represent your organization – they shouldn’t be stiff, formulaic or impersonal. However, creating content that feels authentic to your brand takes time and effort you might...
Posted by Austin Spaulding -
April 26, 2024
In case you haven’t noticed by now, image.works' social media has undergone a major refresh! Two of our goals in 2024 were to focus on our branding and increase our engagement on social media. So, what does that look like?
1. The contentA major key to keeping a business’s social media page interesting is to not make the page feel too sales-y. We...
Posted by Charity Wanta -
April 03, 2024
Welcome to the world of online everything! This is where your audience is, so this is where you go to be seen.
Did you know that 75% of people don’t scroll past the first page of Google™ search results? But keyword searches can take your name to the top of the list. Search engine advertising puts your financial institution in front of people...
Posted by Austin Spaulding -
February 07, 2024
When someone talks about the role of “focus” in social media, there are a number of meanings that might come to mind. Are they talking about the effect social media has on attention spans? Is it a reference to how disjointed social media accounts can seem? Could they be referring to how much attention social media gets in our current world? It...
Posted by Austin Spaulding -
December 06, 2023
2024 is right around the corner! As you start preparing for the new year, it’s a great time to take a step back and reconsider your strategy for social media. 2023 came with a lot of changes, and not everything that worked in the past will work going forward. If you’re not sure what your social media plan should be, here are some key takeaways...