BANK AND CREDIT UNION MARKETING

Resources

Posted by Adeline Savignac - October 06, 2021
Be more to your accountholders than their financial institution – be their educator on all things financial! Position yourself as an expert in the financial industry by offering unique financial tips, ideas and thoughts to your accountholders. Choosing to educate your accountholders on current events that impact finances (e.g. COVID-19) or general...
Posted by Allie Habeck - August 11, 2021
Many core conversions were put on hold during the pandemic, but those seem to be moving full speed ahead now. If your financial institution is facing a conversion, you may feel overwhelmed. After all, a lot goes into a successful core conversion, and along the way, there can be many challenges and obstacles. At times, you might even want to pull...
Posted by Charity Wanta - June 09, 2021
Let’s go back in time a bit and say it’s March, and you’re preparing for your financial institution's summer newsletter. So, you want a timely article related to finances and vacations, but where do you turn? The Article Library at image.works, of course! In fact, we have a number articles perfect for summer newsletters, including "Don't Get...
Posted by Molly Kant - November 18, 2020
Before COVID-19 burst onto the scene and changed our world in irreparable ways, onboarding, reboarding and Marketing Automation may have been viewed more as niceties than necessities. But that’s no longer the case. Here’s why: According to a pre-pandemic survey conducted by Foresight Research, respondents who said they planned to switch financial...
Posted by Molly Kant - April 15, 2020
It has become abundantly clear in recent weeks that health concerns aren’t the only consequence of the COVID-19 pandemic. The crisis has also led to a significant downturn in the economy, and that means consumers and small business owners are now facing yet another major stressor in their personal and professional lives: financial uncertainties....
Posted by Kim Ziehr - November 20, 2019
As their trusted financial partner, consumers count on you to educate them on making good financial decisions. What loan is most affordable for their budget? What approach would save them the most money? Should they rent or buy? Should they refinance? How do they meet a debt payoff goal? A perfect initial resource for questions like these (and...
Posted by Becca Cooper - November 06, 2019
There’s a new family in town – and you want them to visit your financial institution! Getting a new mover’s attention over a competitor can be tricky, and doing nothing is not an option – so what do you do? Humans are not rational beings; they tend to make decisions based on emotion and then rationalize it with facts later. Even when someone is...
Posted by - June 20, 2018
Four percent: That’s how many financial institutions plan on replacing their core systems within the next three years (The Financial Brand, 2018). How many should? Almost 100 percent. Most current systems are from the 80s and 90s, and even those installed within the past decade are already outdated due to the rapid advancements in technology....
Posted by - November 15, 2017
Onboarding is one of our most popular marketing programs here at image.works. And it’s no wonder why. Consider the fact that 73 percent of cross sales occur during the first 90 days of a new accountholder relationship. In addition, an effective onboarding program can reduce attrition by 50 percent. For financial institutions looking to build brand...
Posted by Anna Lecher - August 23, 2017
At this point, you’ve probably at least heard of Marketing Automation. And if you’re one of our many clients already utilizing this powerful tool, then this post is for you. Let’s talk about how to take Marketing Automation one step further (with minimal work – leave that to us!) by using some of our new and trending features. 1. Media Monitoring...

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