Resources
Posted by Becca Cooper -
March 08, 2023
The subject line is arguably one of the most important parts of a marketing email. It’s the first thing the recipient sees, after all, making it a vital space for convincing them to click in. On the flip side, a bad subject line may even go straight to the spam folder, bypassing the inbox completely.
Don’t worry, we’re here to help you nail your...
Posted by Shelby Moyer -
December 15, 2022
As part of our educational webinar series, we recently tackled the best strategies and tactics for multi-channel marketing, so you get the most out of your time and budget.
image.works presenters Emilee Schultz, Director of National Sales, and Lyndsey Bishop, Director of Digital Marketing, gave attendees a behind-the-scenes look at how our team...
Posted by Becca Cooper -
October 05, 2022
QR codes are all the buzz nowadays. While they’ve been around for many years now, it’s only in the past few years that they seem to appear everywhere – and for good reason. Especially during the height of the pandemic, QR codes were a valuable tool to communicate information to individuals without needing to rely on the usual high-contact sources...
Posted by -
October 06, 2021
Be more to your accountholders than their financial institution – be their educator on all things financial! Position yourself as an expert in the financial industry by offering unique financial tips, ideas and thoughts to your accountholders.
Choosing to educate your accountholders on current events that impact finances (e.g. COVID-19) or general...
Posted by Allie Habeck -
August 11, 2021
Many core conversions were put on hold during the pandemic, but those seem to be moving full speed ahead now. If your financial institution is facing a conversion, you may feel overwhelmed. After all, a lot goes into a successful core conversion, and along the way, there can be many challenges and obstacles. At times, you might even want to pull...
Posted by Charity Wanta -
June 09, 2021
Let’s go back in time a bit and say it’s March, and you’re preparing for your financial institution's summer newsletter. So, you want a timely article related to finances and vacations, but where do you turn? The Article Library at image.works, of course! In fact, we have a number articles perfect for summer newsletters, including "Don't Get...
Posted by -
November 18, 2020
Before COVID-19 burst onto the scene and changed our world in irreparable ways, onboarding, reboarding and Marketing Automation may have been viewed more as niceties than necessities. But that’s no longer the case. Here’s why:
According to a pre-pandemic survey conducted by Foresight Research, respondents who said they planned to switch financial...
Posted by -
April 15, 2020
It has become abundantly clear in recent weeks that health concerns aren’t the only consequence of the COVID-19 pandemic. The crisis has also led to a significant downturn in the economy, and that means consumers and small business owners are now facing yet another major stressor in their personal and professional lives: financial uncertainties....
Posted by -
November 20, 2019
As their trusted financial partner, consumers count on you to educate them on making good financial decisions. What loan is most affordable for their budget? What approach would save them the most money? Should they rent or buy? Should they refinance? How do they meet a debt payoff goal?
A perfect initial resource for questions like these (and...
Posted by Becca Cooper -
November 06, 2019
There’s a new family in town – and you want them to visit your financial institution! Getting a new mover’s attention over a competitor can be tricky, and doing nothing is not an option – so what do you do?
Humans are not rational beings; they tend to make decisions based on emotion and then rationalize it with facts later. Even when someone is...