Other Planning & Strategy
Posted by Shelby Moyer -
October 25, 2023
Annual planning is exciting and daunting. Our team aimed to fuel the excitement with our October 12 webinar, where we shared strategic and creative insights for 2024 financial marketing.
At the end of the webinar, we provided a special 2024 financial marketing calendar, which we’d be happy to send to you! Reach out to Director of National Sales...
Posted by Becca Cooper -
October 05, 2023
International Credit Union Day®, or ICU Day, is a yearly celebration of credit unions around the world. It’s a time to look back over the history of credit unions and their impact on banking as a whole. It’s also a great time to promote financial learning and special deals to help improve the financial health of your accountholders.
ICU Day might...
Posted by Charity Wanta -
September 28, 2023
Marketers are sometimes required to respond to situations that could benefit from a public relations (PR) expert. Questions like this arise: When there are unfortunate circumstances, what communication should be sent? Besides responding to the negative though, there are other ways a marketer may take on PR-like responsibilities.
First, let’s step...
Posted by Tanya Langdon -
August 02, 2023
Over the past year, economists have been predicting a recession in the U.S. Even if a recession doesn’t come to pass in 2023, high inflation and interest rate hikes have battered consumer finances. In June 2023, one survey reported that 42% of Americans rated the U.S. economy as “poor.” For businesses, public opinion about the state of the economy...
Posted by Austin Spaulding -
February 15, 2023
Marketing is all about personality. Before all else, the focus of your marketing efforts should be building out your brand identity and finding what makes you special among your competitors. You need to stand out from the crowd – with your message and delivery strategy, make sure you’re doing it your way. Here’s how:
Step One: Find It
A key to...
Posted by Maddie Schneider -
June 13, 2022
As people return to working in person, it’s important to think about ways to keep employees engaged. Engaged employees are more productive and are more likely to stick around long term. So, what are some ways that you can encourage engagement? It’s a lot easier than you think, and image.works is here to help!
Start an Internal...
Posted by -
September 09, 2020
As the saying goes, good products sell themselves. Across financial institutions, most good products are similar. What differentiates your financial institution from its competition is not the products you have but the solutions only you can provide.
That has never been truer than in the COVID-19 era, where consumers find themselves navigating...
Posted by -
August 26, 2020
If you take a moment to think back to January, it’s hard to fathom how much our world has changed. As a financial institution, the COVID-19 pandemic has put immense pressure on your staff, your patrons, your budget…just about everything. The marketing plan you entered 2020 with probably looks slightly – or majorly – different now too.
You’ve had...
Posted by Mark Whalen -
March 19, 2020
The COVID-19 outbreak continues to dominate the news and impact businesses on a global scale – with many financial institutions racing to get the word out about lobby closures, drive-thru hours, precautionary measures, etc. But after you communicate to accountholders about these pressing issues, it’s important to start thinking ahead. In the weeks...
Posted by -
October 23, 2019
Just like that, the holidays are nearing, Q4 is in full swing, and soon you’ll be tasked with answering some big questions about the year ahead. Undoubtedly, you’ll be faced with some questions about future marketing goals and plans. Before the panic sets in and objectives, strategies and tactics haunt you at night, take a step back. Ask yourself...