BANK AND CREDIT UNION MARKETING

Loan Generation

Posted by - March 02, 2016
Loan generation is what we at image.works refer to as the process of increasing your bank or credit union’s loan assets. If you’re part of a financial institution, you already know how vital loan generation is to the health and growth of your business. With smaller banks and credit unions providing a wider and wider range of low-rate loan products...
Posted by - March 11, 2015
Since launching SmartTrack two years ago, numerous clients have taken advantage of the extraordinary information it can provide. Not familiar with our SmartTrack platform? Here’s what you need to know: SmartTrack is a prescreen loan generation tool that monitors inquiries from the credit bureaus to determine which of your creditworthy...
Posted by - February 25, 2015
Recently, FICO announced changes that could help many people get better rates on credit cards, mortgages and other loans. The new version of FICO gives less weight to medical debts in collections (which represent about half of all unpaid collections) as well as to collection debts already paid, leading to a more predictive score. The FICO...
Posted by - November 26, 2014
Home values are going up…and that means more people are going to be eligible for home equity loans and lines of credit from your bank or credit union. It’s important to tap into your home equity market when the time is right – and that’s right now! During the recession, when home values were hitting all-time lows, there obviously wasn’t much...
Posted by - April 30, 2013
Introducing SmartTrack – Your Very Own Market Watchdog When it comes to keeping an eye on your accountholders – and determining which ones are actively shopping for loans – nothing short of a personal, dedicated watchdog can truly accomplish the task. Well, lucky for you, image.works offers just that! With our innovative new product, SmartTrack,...
Posted by - March 14, 2012
The Problem: Did you know that, on average, 80% of your accountholders have loans at different banks or credit unions? That’s a lot of lost loan opportunities. If your bank or credit union has 15,000 accountholders, that means at least 12,000 lost loan opportunities! The Solution: Bring those loans back to your bank or credit union with an auto...

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