BANK AND CREDIT UNION MARKETING

Loan Generation

Posted by Adeline Savignac - July 28, 2021
Ah, the holiday season! It’s a time to make memories and continue traditions with family and friends. However, there is one downside many can agree on – it’s expensive! Budgets are stretched (and often exceeded) to accommodate all the fun. While some plan accordingly for the festivities, many charge the expenses to their high-rate credit card with...
Posted by - June 17, 2020
Since the coronavirus pandemic swept across the country in mid-March, financial institutions have had to pivot their marketing plans completely, re-evaluating promotions to cater toward a struggling economy. It has never been more important for banks and credit unions, which are often seen as pillars of community, to be responsive to what their...
Posted by - May 08, 2019
After polar vortexes, icy commutes to work, and recent swings from 70-degree days back to an April snowstorm, we are more than ready to put another Wisconsin winter behind us. On to another season – not just summer, but lending season! All of the people out shopping for a new home or car or planning summer vacations and new patios makes this an...
Posted by Kim Ziehr - February 11, 2019
Looking to target a creditworthy audience that meets your specific loan criteria? Maybe you have certain rates you want to promote to different tiers of pre-approved recipients, or perhaps you like the thought of reaching active loan seekers at the exact time they’re shopping. When it comes to addressing these and other goals, we offer you a...
Posted by Kim Ziehr - November 07, 2018
Suppose you’re in the market for a loan of some sort. For example, maybe you go test drive the latest SUV models and talk financing options with the dealer. You head home filled with excitement over the possibilities! And while you’re thinking it over, you get an eye-catching postcard in the mail a day later – which, ironically, is offering you an...
Posted by - September 04, 2018
Last year, a record 107 million Americans had auto loans. That’s nearly half the entire adult population. So, why don’t you have more auto loans? One reason is the way most consumers buy cars. Many people make the mistake of “payment shopping” – they choose financing based on the monthly payment without considering the length of the term, interest...
Posted by Charity Wanta - August 15, 2018
The Wall Street Journal reported in January that U.S. consumer borrowing saw the largest monthly gain in 16 years, “buoyed by increased consumer confidence in the economy.” Total household debt rose to $13.21 trillion in the first quarter, according to the Center for Microeconomic Data. Credit card debt increased last year by 7 percent from the...
Posted by - May 09, 2018
At the Financial Brand Forum this month, marketers discovered the biggest ideas, trends and outlooks for the industry. Popular topics included data-driven personalization, omni-channel integration and Generation Z attraction. At image.works, a consultative approach envelops these subjects into one service: loan generation. Simply put, loan...
Posted by Kim Ziehr - January 17, 2018
The 2018 housing market is slated to be a good market for sellers and owners, but difficult for buyers. Prices are predicted to increase by an average of 4.1%, which means more houses will eventually go on sale and mortgage rates will rise. But, since it’s more expensive, buyers may hesitate to make the purchase. Older homeowners could be content...
Posted by - March 02, 2016
Loan generation is what we at image.works refer to as the process of increasing your bank or credit union’s loan assets. If you’re part of a financial institution, you already know how vital loan generation is to the health and growth of your business. With smaller banks and credit unions providing a wider and wider range of low-rate loan products...

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