Healthcare Marketing Solutions
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May 08, 2024
Patient education is important, but are you continuing it outside of the exam room? Create a trusting relationship between your organization and patients by marketing throughout the year with timely educational materials. Maintaining regular communication is a key component to establishing trust with your community. Plus, keeping it timely draws...
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November 08, 2023
In 2011, the National Organization of State Offices of Rural Health (NOSORH) founded National Rural Health Day (NRHD). Held on the third Thursday every November, NRHD is November 16 this year. This special day recognizes the work of rural healthcare providers, the State Offices of Rural Health and all other rural stakeholders. The challenges that...
Posted by Charity Rinzel -
December 08, 2021
Your strength is compassionate care for the health needs of your community. Our strength is wowing audiences with creative copy and dazzling design. So, if you’ve got a Community Benefit Report on your plate, we should get together!
When you partner with image.works, you can…
Keep your focus on care by letting us handle your entire report from...
Posted by -
September 16, 2020
Your patients have a choice when it comes to healthcare, and what differentiates that choice is not the savvy technology nor cool new equipment your company has, but the trust and confidence they have in your organization.
What’s the best way to gain that trust? Your expertise: The education, advice and solutions only you can provide.
This has...
Posted by Becca Cooper -
March 04, 2020
Medical marketing can be tricky business as you try to strike a balance between educating patients and marketing your healthcare center as the place of choice. One simple way to boost your marketing is by getting your doctors involved.
Part of what makes a patient choose your healthcare organization over another is trust and a sense of familiarity...
Posted by -
May 29, 2019
When you’re searching for the best restaurant in town or the most trustworthy place to take your car for an oil change, you probably turn to some consumer reviews on Google or Yelp. Sure, the company’s website sounds great, but they have complete control over that messaging. Consumer experiences are much more telling, right?
Well, the same idea...
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September 19, 2018
On paper, implementing a service line campaign doesn’t seem particularly challenging. Simply choose the topic, create the campaign, distribute the materials and watch the patients roll in. Easy-peasy.
Of course, in reality, service line marketing is anything but simple. It comes with endless complexities, decisions, research and more. So before...
Posted by Becca Cooper -
July 25, 2018
Back-to-school season is coming in full swing! But kids aren’t the only ones who should be regularly educated. One of the ways your organization can care for your community is through education, whether you’re targeting a specific group like children or women, or just teaching general awareness.
The key to a healthy community is preventative care...
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May 02, 2018
May is Mental Health Awareness Month. The theme this year, as decided by Mental Health America, is #4Mind4Body, where people are challenged to make small changes every day to improve their mental and physical wellbeing and share their efforts on social media.
Just like any physical illness, the best time to catch a mental illness is in the early...
Posted by -
March 21, 2018
The scene of healthcare marketing has been changing over the past few years, adding emphasis to campaigns and social media to advertise what your healthcare organization provides. Healthcare marketing is not just about getting new patients – it’s one of the best ways to connect with your community and raise awareness about health issues and your...