Direct Mail & E-Communications
Posted by Allie Habeck -
August 14, 2024
When planning a direct mail campaign, it’s easy to become overwhelmed with the sheer number of decisions you have to make. Which format should I use? Do I want variable data? What can I do to better influence my target audience?
The answers to these questions, of course, depend on a variety of factors, including your goals and budget. However,...
Posted by Allie Habeck -
July 08, 2021
A lot changed during the pandemic, but one thing that didn’t was the importance of direct mail – if anything, direct mail is more important than ever! With the world becoming increasingly reliant on technology, consumers crave a more personal approach to life – and marketing.
AdWeek reports a change in consumer behavior since the onset of the...
Posted by -
December 16, 2020
Whether we are working or playing, at home or on the go, one thing is certain: We’ll be checking our email. At least 91% of users check email daily, according to one study, and we average six hours per day. So how can you best reach and educate your customers or members? By getting in their inbox.
Of course, it’s not just getting into their inbox...
Posted by -
August 12, 2020
In the marketing world, we talk a lot about using targeted mailing lists to identify your ideal audience and reach specific individuals. But what about those times when you don’t want to narrow down your recipient list? What if you have a message you want to share with everyone? For situations like these, we encourage you to take advantage of...
Posted by Charity Wanta -
May 20, 2020
How you communicate matters. The flood of emails, webpage banners and other messages that appeared at the start of the COVID-19 pandemic brought to light the importance of choosing an appropriate method for urgent communications. Text, email, a letter in the mail – what’s appropriate when? Getting the answer right is a big deal to consumers.
“With...
Posted by -
April 08, 2020
Industries are scrambling to communicate to customers about how they are responding to the COVID-19 crisis. Financial institutions play an especially important role in calming concerns about personal finances.
To really make a difference to your customers during this crucial time, Marquette Bank’s vice president of marketing, Jeff MacDonald,...
Posted by -
February 26, 2020
When choosing marketing tactics for your financial institution, it can be tempting to put all your advertising eggs into the digital basket – after all, we’re more connected to our phones than ever, right?
Don’t fall into that pigeonholed way of thinking. Despite the digital frenzy, studies show direct mail still beats its online competition....
Posted by -
July 03, 2019
The world is more connected than ever, yet more people report feeling disconnected and lonely. We may have thousands of friends on social media and can send and receive messages instantly to anyone and everyone – but somewhere we are losing the sense of true connectedness.
Why should this matter to you? The cultural milieu impacts how people...
Posted by Charity Wanta -
May 22, 2019
During a Financial Brand Forum, there was much discussion – including some disagreement – about speaker Gary Vaynerchuk’s views on how not to waste marketing dollars. His advice? Don’t do direct mail. image.works’ response: Direct mail is thriving!
We’ve found that direct mail continues to be one of the most effective advertising channels...
Posted by Charity Wanta -
January 02, 2019
What’s in a name, you ask? Everything. People respond to their name. Research indicates that even children under sedation respond selectively to the sound of their first name. What does this mean for your marketing efforts? Again, everything. An article by The Financial Brand says, “Thirty-three percent of consumers who abandoned a business...