Direct Mail & E-Communications
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February 28, 2018
Individuals' rights to receiving marketing communications has become a prominent topic in the last few years, and as regulations change, we see companies having to adapt to these regulations. We wanted to share some information with you regarding this growing concern in the marketing industry, specifically with email list health. As a marketing...
Posted by Charity Wanta -
January 03, 2018
If you’re brainstorming potential marketing promotions for the new year, consider birthday cards. With the decrease in snail mail, a printed birthday card can really stand out. Sending a birthday card says, “We care enough to remember your birthday, and we want to celebrate you!” Recipients often display their birthday cards, which means your...
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December 28, 2017
There’s no “money to burn” category in a marketing budget. Making every dollar count is far more likely if you’re actually reaching the right person with your offer – and that’s exactly what a prescreen mailing can help you do.
Prescreening pinpoints creditworthy consumers and lets you make a firm offer of credit to them based on their individual...
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November 30, 2016
With the upswing in digital advertising over the past several years, many modern-day marketers are wondering: Is direct mail dead? In response to this question, we offer an unequivocal no. In fact, direct mail continues to be one of the most effective advertising channels available – relentlessly holding its own against trendier, tech-savvy...
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February 03, 2016
With modern marketing becoming more digital every day, you have the opportunity to communicate with your accountholders and prospects in new and exciting ways. From email promotions to e-newsletters and nurture campaigns, you have the ability to segment and personalize your marketing to these individuals to generate sky-high results. But in a...
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September 10, 2014
Email marketing is becoming increasingly prominent in the financial industry. But the effectiveness of email marketing relies largely on one small, seemingly insignificant detail – the subject line.
A poor subject line can alter the course of even the most carefully-crafted emails. Ensure your email marketing efforts pay off by keeping these...
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August 14, 2014
Do you know how many hands your “simple” monthly campaign touches before it becomes a marketing masterpiece? Ever wonder about the details behind your quarterly newsletter or monthly bank statements?
Before I entered the “real” marketing world, I had no idea what it took to make a simple postcard or bank statement land into my mailbox. It seems...
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August 01, 2014
Blast your brand recognition, awareness and acceptance to new heights by utilizing email marketing to your advantage. It’s not just a simple subject and body – emails are excellent ways to effectively target, touch and obtain business from new and existing members or customers. If your financial institution drops the ball, your campaign will be...
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September 04, 2012
How can you improve your bank or credit union marketing ROI? Make sure your campaigns are getting read is an important first step. But when 80% of people go through their mail over a trash can, how can you make sure you stick out? After 15 years' experience working with over 1,000 banks and credit unions on their direct mail marketing campaigns,...
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August 08, 2012
We hear it all the time – marketers think bank and credit union statement stuffers/inserts aren’t effective because nobody opens their monthly statements anymore. Well, you’re wrong – and you could be missing out on a simple, cost-effective way to market to almost 80% of your members/customers each month.
The truth is, the majority of people do...