Design & Copy
Posted by Charity Wanta -
May 15, 2024
Nothing stays the same! I get it. As the communications director at image.works, it’s my goal to keep our copy team in the know about industry changes that affect marketing copy – from minute details like trademarks to big-time transitions, like a merger that results in a new business name.
Here are some changes I’ve seen affect finance-related...
Posted by Allie Habeck -
May 01, 2024
Are you a newsletter client? If so, did you know you have access to our article library, free of charge? That’s right, with hundreds of articles at your disposal – over 600 and counting – you have access to content ranging from the latest trends and scams to timeless topics and educational resources. With articles for all ages, lifestyles and...
Posted by Tanya Langdon -
February 29, 2024
Over the past decade, there’s been a push toward plain language—using simple, clear wording and structure—in government and technical communications. Although marketers use creative copy to grab people’s attention, the most effective marketing also uses plain language. After all, if your audience can’t understand the message, they won’t be moved...
Posted by Shelby Moyer -
January 17, 2024
A corporate tagline is kind of like a movie trailer – it gives your audience insight into your company’s brand personality and the experience they’ll have with you.
Think of Disney’s “The happiest place on Earth,” or Mastercard’s “There are some things money can’t buy. For everything else, there’s Mastercard.”
Both taglines are so iconic that they...
Posted by Shelby Moyer -
October 11, 2023
We could come up with a dozen analogies for using both IP targeting and direct mail as a campaign strategy. It’s a power couple, a dynamic duo, the Swiss Army knife of multi-channel marketing.
And our point would be that IP targeting and direct mail work so much better together than they do on their own.
Here are a handful of reasons why we love...
Posted by Allie Habeck -
July 26, 2023
Ordering a project? Your image.works team is excited to get started! To make the process as smooth and timely as possible, here’s what your team needs to get started.
Copy:
Tone
Voice
Key words or phrases you want included
Word or page count for longer pieces like direct mail letters, newsletters and annual reports
Design:
Campaign theme
Imagery...
Posted by Shelby Moyer -
February 08, 2023
The changing of a calendar year is a great time to reexamine and refresh your marketing approaches, so our team hosted a webinar focused on that exact topic.
In an effort to stir creativity and offer inspiration, our “Keep it Fresh” webinar explored hot campaign topics for quarters one and two, graphic design styles consumers are responding to and...
Posted by Charity Wanta -
December 07, 2022
Creating content? All the strategizing in the world to reach your target audience will fall flat if recipients can’t follow what you’re saying – or worse yet, if their eyes quickly turn away from the marketing piece you produce. When you’re ready to write – whether a blank page intimidates you or feels like an opportunity to go wild with...
Posted by Shelby Moyer -
November 08, 2022
Photography is truly an art, but you don’t have to be a professional to capture great photos of your team. We know that photos are often taken on the fly with your smartphone, but some of them will end up on your company newsletters, annual reports, social media and more. So, we wanted to offer some tips and tricks to help you capture your co-...
Posted by -
June 27, 2022
Your accountholders are the heartbeat of your financial institution – they set the pulse for public opinion. Their testimonials are poignant, drawing interest to your marketing materials and garnering creditability to your claims. When your grateful accountholders tell their stories, the audience understands how your institution works and what it...