BANK AND CREDIT UNION MARKETING

Design & Copy

Posted by Charity Wanta - December 07, 2022
Creating content? All the strategizing in the world to reach your target audience will fall flat if recipients can’t follow what you’re saying – or worse yet, if their eyes quickly turn away from the marketing piece you produce. When you’re ready to write – whether a blank page intimidates you or feels like an opportunity to go wild with...
Posted by Shelby Moyer - November 08, 2022
Photography is truly an art, but you don’t have to be a professional to capture great photos of your team. We know that photos are often taken on the fly with your smartphone, but some of them will end up on your company newsletters, annual reports, social media and more. So, we wanted to offer some tips and tricks to help you capture your co-...
Posted by Hannah Robinson - June 27, 2022
Your accountholders are the heartbeat of your financial institution – they set the pulse for public opinion. Their testimonials are poignant, drawing interest to your marketing materials and garnering creditability to your claims. When your grateful accountholders tell their stories, the audience understands how your institution works and what it...
Posted by Shelby Moyer - April 08, 2022
Our image.works team feels rewarded every day. We love working with our clients, because it means we’re helping them serve their communities. It’s always special, though, when our hard work is recognized nationally by the Credit Union National Association (CUNA). This year, three of our clients’ projects received CUNA Marketing Diamond Awards, the...
Posted by - March 25, 2020
Does your financial institution’s marketing team feel like it’s doing all it can – and still not seeing results? Perhaps you need some new tools. In 2020, content is king – a Smart® Insights survey found 20% of marketers believed content marketing was the single activity that could make the largest commercial impact. Providing quality,...
Posted by - September 11, 2019
If you’ve been working in the financial marketing field for long, you probably already know some of the tips and tricks for creating an amazing newsletter. But what about the newsletter’s younger, flashier cousin – the e-newsletter? E-newsletters exist in a completely different space from traditional, printed newsletters, and that means you need...
Posted by - August 15, 2019
Communication is critical in any workflow anywhere. At image.works, we bring marketing projects from conception to execution – with amazing results – by communicating ideas. A successful campaign begins with a back-and-forth process between us and our clients that includes brainstorming, drafting, receiving feedback, editing and finalizing....
Posted by - April 24, 2019
Infographics have an amazing ability to tell stories through displaying data, which is why they have become such a widely used means of mass communication. Simply put, an infographic is a visual representation of data, and it displays this data in a way that captures readers’ interest and improves comprehension. There are many different types of...
Posted by - December 20, 2018
We graphic designers use hierarchy in our work to direct a reader’s eyes. Marketing collateral should not be like a maze, where readers are on a journey to figure out what to read next. Recipients may trash a piece rather than devote time to deciphering it. So, designers use the rules of hierarchy to make the text into a simple map that easily...
Posted by - October 24, 2018
As 2018 slowly comes to an end, there’s no better time to recap the year’s most prominent design trends, many of which image.works has incorporated into our new designs and projects for clients. Some of these design trends have stood the test of time and will continue to show up for years to come, while others have made a huge comeback. Either way...

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