BANK AND CREDIT UNION MARKETING

Design & Copy

Posted by - March 25, 2020
Does your financial institution’s marketing team feel like it’s doing all it can – and still not seeing results? Perhaps you need some new tools. In 2020, content is king – a Smart® Insights survey found 20% of marketers believed content marketing was the single activity that could make the largest commercial impact. Providing quality,...
Posted by Molly Kant - September 11, 2019
If you’ve been working in the financial marketing field for long, you probably already know some of the tips and tricks for creating an amazing newsletter. But what about the newsletter’s younger, flashier cousin – the e-newsletter? E-newsletters exist in a completely different space from traditional, printed newsletters, and that means you need...
Posted by - August 15, 2019
Communication is critical in any workflow anywhere. At image.works, we bring marketing projects from conception to execution – with amazing results – by communicating ideas. A successful campaign begins with a back-and-forth process between us and our clients that includes brainstorming, drafting, receiving feedback, editing and finalizing....
Posted by - April 24, 2019
Infographics have an amazing ability to tell stories through displaying data, which is why they have become such a widely used means of mass communication. Simply put, an infographic is a visual representation of data, and it displays this data in a way that captures readers’ interest and improves comprehension. There are many different types of...
Posted by - December 20, 2018
We graphic designers use hierarchy in our work to direct a reader’s eyes. Marketing collateral should not be like a maze, where readers are on a journey to figure out what to read next. Recipients may trash a piece rather than devote time to deciphering it. So, designers use the rules of hierarchy to make the text into a simple map that easily...
Posted by - October 24, 2018
As 2018 slowly comes to an end, there’s no better time to recap the year’s most prominent design trends, many of which image.works has incorporated into our new designs and projects for clients. Some of these design trends have stood the test of time and will continue to show up for years to come, while others have made a huge comeback. Either way...
Posted by Jane Malm - June 06, 2018
We know many of you want to keep your materials very personal and include your own images, but questions often arise about whether the images will work and be high enough resolution (high-res). With so many images being taken with cell phones these days, many are not the greatest when working in printed mediums, but generally are fine if being...
Posted by Charity Wanta - October 25, 2017
The Golden Arches, the bow tie emblem, a piece of fruit with a missing bite: what do these have in common? Immediate brand recognition. Whether color, logo, font or image, there are – or should be – aspects of your marketing materials that viewers immediately recognize as yours. If you’re missing this piece, looking to improve it or simply wanting...
Posted by Kim Ziehr - June 22, 2017
Putting your newsletter into the hands of image.works means you’re going to get an outstanding product – one that reflects your brand, tells your story and ultimately boosts relationships with current and prospective accountholders. But where do you start? Your image.works team not only makes your newsletter the latest and greatest, but also the...
Posted by Charity Wanta - May 17, 2017
Does your financial institution have a certain style that permeates your marketing materials? Maybe it’s the way they’re written – very formal or more conversational. Maybe it’s reflected in the colors you use to tie everything together. Beyond all that though, there’s a level of stylistic detail that catches the eye of an editor, and it’s based...

Pages