Design & Copy
Posted by Charity Wanta -
September 02, 2015
You have every reason to be proud of your financial institution’s accomplishments and technology upgrades, but when it comes to marketing content, these accolades may not be as alluring to potential customers and members as personal stories and referrals. “The best source of new business is a referral from a satisfied customer. Customers... say...
Posted by -
July 29, 2015
In my years as a designer (and frankly, as a human), I've discovered that communication is one of the most important tools you can have.
"What are you looking for?"
"When do you need the finished product?"
"Did you have a particular design direction in mind?"
Good communications between a designer and client can help set expectations for both...
Posted by -
June 10, 2015
First, let’s discuss the obvious: What is a meta description? Even if you’ve never heard the term, chances are you’re already extremely familiar with them. So here’s the quick and simple answer: A meta description is the short block of text that appears on search engine results pages under each website link. Many people (perhaps you included) skim...
Posted by Julie Destrampe -
June 02, 2015
Designers have been given a wonderful opportunity – they are responsible for designing products, services, environments and messages that can be used to influence peoples’ decisions and actions. However, this opportunity also means that each designer is accountable for using their talents in a way that positively impacts others. This leads many...
Posted by Jane Malm -
April 15, 2015
Here is a follow-up to our previous post of tips on how best to work with a graphic designer:
4. Share Visual Examples When Possible
You are not expected to give samples, but visual examples can help direct your designer as to what you are thinking. Be sure to communicate what exactly you like or want taken from the samples (i.e. colors,...
Posted by Jane Malm -
April 08, 2015
Designer’s Goal: to visually communicate/solve your goal/share the message of your industry or target market uniquely within your identity or brand direction.
Working with a designer can be a wonderful and smooth process if you know how best to communicate with each other. Understanding each other’s expectations and what each person needs is also...
Posted by -
March 30, 2015
Want to improve your prose? Follow this basic writing advice to compose clearer, more effective emails, memos and other professional materials.
Opt for quality over quantity. In business writing, clarity and concision matter. Many businesspeople use big vocabulary words in an attempt to sound smart. Instead, they end up sounding like they’re...
Posted by -
December 17, 2014
One of the most impactful design trends of 2014 is called flat design. This design style started in 2013 among the world of user interface (UI) design. Early UI design was dominated by what the design world calls “skeuomorphic design” — the intention of a design to look like real objects through the use of gradients, drop shadows, etc. This...
Posted by -
July 31, 2012
There’s a lot of talk about brand personality when it comes to bank and credit union marketing. What does it mean to you?
A definition of brand personality is “the set of human characteristics associated with the name of a product, service or company.” As a bank or credit union, what words do you want used to describe you? Are you traditional and...