Design & Copy
Posted by Charity Wanta -
May 17, 2017
Does your financial institution have a certain style that permeates your marketing materials? Maybe it’s the way they’re written – very formal or more conversational. Maybe it’s reflected in the colors you use to tie everything together. Beyond all that though, there’s a level of stylistic detail that catches the eye of an editor, and it’s based...
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May 03, 2017
What are you doing this Fourth of July? Along with grilling out and watching fireworks, you’ll also need to make sure your financial marketing and communications materials meet the new Mastercard® Brand Mark Guidelines.
Mastercard has been featuring its new look (see logo above) and name format (Mastercard with a lowercase “c”) for some time....
Posted by Jane Malm -
April 06, 2017
We at image.works pride ourselves on our ability to turn marketing projects around very quickly with great creativity and quality, while keeping our costs transparent and reasonable. And you, as our client, are part of this equation! There is a good deal of prep work – on your part and ours – that goes into an effective, customized marketing...
Posted by Liz Cousineau -
November 01, 2016
My husband and I had an amazing opportunity to visit Ireland this spring for our honeymoon. As a graphic designer here at image.works, I loved seeing all of the different signs, billboards, magazines and banners while traveling and wanted to share them with you, along with some of my thoughts and observations. It’s always interesting to see how...
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September 21, 2016
Here’s a top tip that every marketing professional needs to know: When including a call-to-action on your promotional materials, make sure any information about where to go or what to click on your website is accurate.
Sounds painfully obvious, right? Well, the truth is, many marketers forget to double-check the accuracy of their online...
Posted by Charity Wanta -
September 07, 2016
One of the amazing benefits of partnering with image.works is that all your marketing pieces undergo complimentary proofreading. While you may be focusing on the general message you want to get across to your audience and the look and feel of the design, your copy editor is examining every piece of text for consistency, word choice, grammar,...
Posted by Jane Malm -
July 13, 2016
image.works sends Adobe Acrobat PDFs of your projects for proofing. The first page generally is your artwork approval form, which helps you and your team know the quantity and dates to ensure we are all on the same page with your proof approval and delivery dates. The pages that follow are the layouts for your project.
Adobe Acrobat offers a free...
Posted by Jane Malm -
July 07, 2016
As a client of image.works, there are many ways to communicate your changes and edits to your copywriter and designer. In our experience, we've found some avenues work better than others. Our goal is to give you the best product and design we can while keeping the process as easy and efficient as possible for you. Here is a breakdown of the pros...
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June 29, 2016
Every day we use our tone of voice and body language to express the “feeling” of what we say. Telling someone “Nice shirt!” can be either a compliment or a criticism, depending on how you say it. So how can you express your tone in marketing materials? Typography! Typography is the art of arranging type to make written language readable and...
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February 24, 2016
Every year, designers wait with anticipation to hear which color Pantone (known for its color matching system) has chosen as the color of the year. The color of the year signals trends and moods that the Pantone team predicts will be important in the year to come. Designers, myself included, love to discuss and debate the color that is chosen....