BANK AND CREDIT UNION MARKETING

Client Spotlights

Posted by Charity Wanta - June 23, 2021
Suzanne Knowlton may have been new to San Mateo Credit Union in 2020, but she wasn’t new to image.works. She had already worked with the company through her previous position with another credit union and was excited to further the partnership for SMCU’s marketing campaigns. Suzanne is SMCU’s vice president of marketing and community relations,...
Posted by Kim Ziehr - December 04, 2020
“They are all part of my team” – that’s how Public Relations Coordinator Patricia Lloyd of Redstone Federal Credit Union® describes the image.works copywriter, graphic designer, marketing project coordinator and copy editor who work with her every quarter on the credit union’s newsletter, Aspire. We recently caught up with Lloyd to ask about her...
Posted by Kim Ziehr - September 23, 2020
Susan Mandarino, VP of Marketing at Mutual Credit Union, came to the credit union world from a multistate national media conglomerate that implemented the first digital media marketing platforms for major advertisers like Macy’s, Dick’s Sporting Goods and Victoria’s Secret. Given this strong digital background, she was hesitant to use direct mail...
Posted by - July 15, 2020
Point Breeze Credit Union’s partnership with image.works began long before its current marketing manager, Dawn Atwood, worked for the credit union. But she understands why the partnership has lasted for almost 12 years. The Hunt Valley, Maryland-based company is one of the largest credit unions in Maryland but has a small marketing team and relies...
Posted by - October 09, 2019
When Natalia Custodio went into marketing and graphic design at University of California, Davis, in 2013, she hadn’t given any thought to working for a credit union. As she began looking for internships, Custodio says she looked at UNCLE Credit Union in Livermore, Calif., simply because it was “down the road” from where she lived. She became a...
Posted by Molly Kant - September 12, 2018
Pocket calendars. Game boards. Singing cards. Exploding mailers. These are just a few of the out-of-the-box projects we’ve completed for Tammy Harrigan at SeaComm Federal Credit Union over the years, and we can’t wait to see what kind of inspired, groundbreaking project she dreams up next! In the nine years that we’ve been working with Tammy (who...
Posted by Molly Kant - July 18, 2018
While working as an art consultant for a major metro gallery, Victoria Hanson could never have predicted she would one day end up in the financial services industry. “It was an accident,” she says about her career switch, which occurred when her husband accepted a position in a smaller metro area – causing Victoria to have to find new employment....
Posted by Molly Kant - March 28, 2018
At image.works, we realize our clients are the reason for our success, and our new “Client Spotlight” posts give us the opportunity to highlight some of the inspiring individuals with whom we feel so privileged to work. This quarter, we’re thrilled to feature as our client spotlight guest Rebecca Ewer from First Commonwealth FCU! Rebecca, who...
Posted by Molly Kant - November 19, 2014
Ever wonder what makes certain marketing pieces stand out in the mailbox, while others fall by the wayside? You’re not alone. Numerous studies have attempted to solve this mystery – striving to determine the importance and quantify the influence of various campaign factors. Is it the copy that dictates a campaign’s success? The design? The...
Posted by - April 09, 2012
Aspire Federal Credit Union, located in Clark, New Jersey, used image.works’ cross-media marketing platform for their recent skip-a-pay promotion. Aspire FCU’s website utilizes dynamic, easy-to-use features, such as a countdown clock to their next big promotion, live chat with their representatives and a frequently updated blog. When looking at...