Client Spotlights
Posted by Shelby Moyer -
November 13, 2024
Steven Gillen has seen a big evolution in credit union marketing. When he joined as Oregon State Credit Union’s Director of Marketing in 2013, there was a huge focus on brochures, signage, newspaper and radio ads. Today, his team spends the bulk of their time utilizing the digital sphere – search engine advertising, social media, email, push...
Posted by Austin Spaulding -
August 13, 2024
At image.works, we realize our clients are the reason for our success, and our new “Client Spotlight” posts give us the opportunity to highlight some of the inspiring individuals with whom we feel so privileged to work. This quarter, we’re thrilled to feature Bonita Vega from Shell Western States FCU!
Bonita’s current title is Business Development...
Posted by Sarah Kissell -
May 29, 2024
Jennifer Lopez spent 10 years in local journalism with a grueling work schedule and decided to shift her career to marketing to be able to spend more time with her son. She worked for a full-service marketing agency before she started at LUSO Federal Credit Union as their Marketing Manager. Jennifer is now LUSO’s Director of Marketing and the only...
Posted by Shelby Moyer -
November 29, 2023
In 1992, Elizabeth Mumford’s role at Dutch Point Credit Union shifted in a way that would shape the next 30-plus years of her career. At the time, she was the executive assistant to Dutch Point’s president and CEO, and when the marketing director left, she took on those responsibilities.
Today, Mumford is the vice president of marketing and...
Posted by Austin Spaulding -
January 25, 2023
When Mike Bridges needed a change in his career, he found a place where he felt like he was making a difference in people’s lives: Five Star Credit Union. As the VP of Marketing and Communications, Mike’s goal was to find a marketing company to work with that was interested in him, not just his money. That’s when he turned to image.works! We...
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November 02, 2022
About 15 years ago, Pam Palotas of Tendto Credit Union chose to partner with image.works for the Credit Union’s marketing needs. As Pam puts it, “it’s one of the best decisions I’ve ever made.” As the Vice President of Brand Marketing for Tendto, Pam was looking for a way to fulfill their marketing needs on time, within budget and in a creative...
Posted by Charity Wanta -
June 23, 2021
Suzanne Knowlton may have been new to San Mateo Credit Union in 2020, but she wasn’t new to image.works. She had already worked with the company through her previous position with another credit union and was excited to further the partnership for SMCU’s marketing campaigns.
Suzanne is SMCU’s vice president of marketing and community relations,...
Posted by -
December 04, 2020
“They are all part of my team” – that’s how Public Relations Coordinator Patricia Lloyd of Redstone Federal Credit Union® describes the image.works copywriter, graphic designer, marketing project coordinator and copy editor who work with her every quarter on the credit union’s newsletter, Aspire. We recently caught up with Lloyd to ask about her...
Posted by -
September 23, 2020
Susan Mandarino, VP of Marketing at Mutual Credit Union, came to the credit union world from a multistate national media conglomerate that implemented the first digital media marketing platforms for major advertisers like Macy’s, Dick’s Sporting Goods and Victoria’s Secret. Given this strong digital background, she was hesitant to use direct mail...
Posted by -
July 15, 2020
Point Breeze Credit Union’s partnership with image.works began long before its current marketing manager, Dawn Atwood, worked for the credit union.
But she understands why the partnership has lasted for almost 12 years. The Hunt Valley, Maryland-based company is one of the largest credit unions in Maryland but has a small marketing team and relies...