BANK AND CREDIT UNION MARKETING

4 Things You Should Know About Geographical Lists

Geographical lists – they let you target individuals based on their location, right? Well, yes… but there’s more to it than that!

You’ve heard of geographical lists, but do you really know what they can do for you and your financial institution? When it comes to marketing, geographical lists are one of the most basic list types. However, they’re capable of generating incredible results for your bank or credit union. The main goal when targeting your audience is to effectively reach the people who matter most in order to increase your ROI. Geographical lists help you do just that.

Here are four things you should know about geographical lists:

  1. Geographical Factors: There are multiple ways you can target your audience geographically. You can specifically target them by a particular radius around a branch, by ZIP code, county, etc.
  2. Personal Factors: Take it a step further and target certain types of consumers within that area using personal factors such as income, net worth, age, gender and more! This allows you to effectively reach a more segmented group of individuals – ideally, providing you with better results for your money.
  3. Choose Wisely: Choose geographical and personal factors that will be the most effective, and ultimately, make the most sense for your financial institution. It can be tempting to want to reach a wide range of people, but remember the old saying: “quality over quantity.”
  4. Consider Your Product: Ultimately, your product should influence many of the choices and decisions made above. There’s no point in targeting a group that would have no use or interest in your product in the first place. For example, if you were selling a snowblower, you wouldn’t want to target consumers that live in a warmer climate. That just wouldn’t make sense! The same can be said for financial institutions. If you’re trying to promote your senior programs/benefits, you wouldn’t want to target an area with a predominantly high population of younger families.

At image.works, we can work with you to effectively target the right consumers for your product through segmented lists that do the hard work for you! With more than 20 years of experience in marketing, we have the tools and experience to get your materials where they need to go and into the hands of those that matter. If you’re interested in learning more about geographical lists and what we can do for you, contact your account representative at image.works.

Posted by Allie Habeck - October 20, 2021