BANK AND CREDIT UNION MARKETING

3 Ways To Be a Resource for Your Community

3 Ways To Be a Resource for Your Community

Be more to your accountholders than their financial institution – be their educator on all things financial! Position yourself as an expert in the financial industry by offering unique financial tips, ideas and thoughts to your accountholders.

Choosing to educate your accountholders on current events that impact finances (e.g. COVID-19) or general information (e.g. how to rebuild credit) can benefit them and the community you are a part of. But, just like anything else in life, it can take up valuable time to think about how you can educate more people. Here are a few ideas to save you some brainstorming time!

Financial Guides and Online Calculators

Financial guides are a great way to educate people through the season of life they are in. Do you know if your accountholder is in the process of buying a car or a house? Send them a financial guide to help them through all the stages of the decision-making process. Get your name in the mind of your accountholder and give them information about the loans you offer.

Online calculators are another way to help your accountholders without having to put in a lot of work. These calculators are integrated into your website to allow your accountholders easy access.

Note: Click here for more information about the financial guides and online calculators at image.works.

Animations

Have you ever considered sharing educational content with your accountholders via a GIF? According to statistics, humans process visuals 60,000 times faster than they process words alone! Take advantage of this opportunity to inform your audience with GIFs.

Note: We now offer animation capabilities at image.works! Click here to see some of our examples.

Newsletters

Sending a monthly, bimonthly or quarterly newsletter is a great way to stay relevant and in the mind of your accountholders. You can use newsletters to update your community on events and special announcements, and to feature articles about important financial information.

Note: When you partner with us on your newsletter, you receive FREE access to our entire article library!

You have a team here at image.works that can help save you even more time! We can help you come up with article ideas for a newsletter, a stunning layout for your financial guide, an eye-catching animation or whatever else you want to tackle to make your marketing stand out! Talk to us today about how we can help. Just call 800.777.1663 or email us at info@imageworksdirect.com.

Sources:
https://samples.iwanimations.com/
https://www.imageworksdirect.com/products/newsletters
https://www.imageworksdirect.com/products/educational-resources
https://www.socialmediaexaminer.com/connect-fans-using-visual-content/

Posted by Adeline Savignac - October 06, 2021