BANK AND CREDIT UNION MARKETING

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Posted by Katy Macek - June 17, 2020
Since the coronavirus pandemic swept across the country in mid-March, financial institutions have had to pivot their marketing plans completely, re-evaluating promotions to cater toward a struggling economy. It has never been more important for banks and credit unions, which are often seen as pillars of community, to be responsive to what their...
Posted by Charity Wanta - June 03, 2020
Let’s talk targeted marketing. Your audience expects the communications they receive to be relevant to them, especially if the sender is their primary financial institution – surely the people there know them personally! You’ve got to identify your audience, what they need and how you can meet that need. Here’s a target audience that is sometimes...
Posted by Charity Wanta - May 20, 2020
How you communicate matters. The flood of emails, webpage banners and other messages that appeared at the start of the COVID-19 pandemic brought to light the importance of choosing an appropriate method for urgent communications. Text, email, a letter in the mail – what’s appropriate when? Getting the answer right is a big deal to consumers. “With...
Posted by Charity Wanta - May 06, 2020
Welcome to the world of moving pictures! I’m not talking about the entertainment developments of the early 1900s. It’s time to liven up your online marketing with animated videos, which are “attracting attention because they are easy to consume and take very little time to enjoy, offer call-to-action capability, and deliver an emotional impact...
Posted by Lianne Peters - April 21, 2020
In honor of Administrative Professionals’ Day, we are highlighting Anne Misky – the eyes, ears and heart of our company! As image.works’ beloved office manager, Anne keeps this business up and running. With almost a dozen years of loyalty, she’s dedicated over 22,000 hours to image.works, our clients and our coworkers. Having NEVER called in sick...
Posted by Molly Kant - April 15, 2020
It has become abundantly clear in recent weeks that health concerns aren’t the only consequence of the COVID-19 pandemic. The crisis has also led to a significant downturn in the economy, and that means consumers and small business owners are now facing yet another major stressor in their personal and professional lives: financial uncertainties....
Posted by Katy Macek - April 08, 2020
Industries are scrambling to communicate to customers about how they are responding to the COVID-19 crisis. Financial institutions play an especially important role in calming concerns about personal finances.   To really make a difference to your customers during this crucial time, Marquette Bank’s vice president of marketing, Jeff MacDonald,...
Posted by Katy Macek - March 25, 2020
Does your financial institution’s marketing team feel like it’s doing all it can – and still not seeing results? Perhaps you need some new tools. In 2020, content is king – a SmartInsights survey found 20% of marketers believed content marketing was the single activity that could make the largest commercial impact. Providing quality, informational...
Posted by Mark Whalen - March 19, 2020
The COVID-19 outbreak continues to dominate the news and impact businesses on a global scale – with many financial institutions racing to get the word out about lobby closures, drive-thru hours, precautionary measures, etc. But after you communicate to accountholders about these pressing issues, it’s important to start thinking ahead. In the weeks...
Posted by Mark Whalen - March 17, 2020
In light of the recent outbreak, we wanted to reach out with important information regarding our response to COVID-19. Please know that during this difficult time, we are working diligently at image.works to provide you with the service and solutions you have come to expect from us; we do not currently foresee any issues with completing, printing...

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