BANK AND CREDIT UNION MARKETING

Blog

Posted by Kim Ziehr - March 23, 2021
Your accountholders are constantly online and scrolling through their social media. How can you be sure you’re getting the social engagement and the web traffic leads and conversions you could be getting? A good starting point is taking a close look at your website health, your competitors’ current digital efforts (ads/keywords/social media),...
Posted by Lianne Peters - February 24, 2021
At image.works, we pride ourselves on having employees who are “jacks-of-all-trades.” Not only is she one of two art directors at image.works, Julie is a painter, world traveler, mother and a truly kind individual. Our graphic design team leans on her for day-to-day guidance, and the entire company can count on her for leadership. Especially...
Posted by Audrey Meis - February 10, 2021
As you navigate the ever-evolving world of digital marketing, it can sometimes be difficult to tell which strategies are effective and which are missing the mark. Thankfully, Google Analytics is here to save the day. With its tracking superpowers and infinite insights, this online (and free!) tool can help you boost your ROI and take your digital...
Posted by Audrey Meis - January 20, 2021
The world of marketing is vast, full of twists and turns and hard to navigate at times. But what if you could get your hands on your very own marketing field guide? Complete with fresh designs, client testimonials and mountains of innovative strategies, our 2021 Idea Book is here to help you map out your next marketing moves and reach peak...
Posted by Molly Kant - January 13, 2021
My, what a journey it has been. It goes without saying that 2020 is a year we’ll never forget. A global pandemic, economic upheavals…the list of challenges goes on and on. But despite the difficulties we encountered in 2020, the image.works team managed to adapt, persevere and make it a banner year for our company and clients. Check out our...
Posted by Mark Whalen - January 06, 2021
We’ve made it to 2021! Your image.works team has been busy preparing fresh marketing opportunities for the new year, and I’m thrilled to tell you about them. Digital Marketing: Gain attention online with digital marketing! Check out what this powerful marketing strategy can do. Search Engine Advertising – Display creative, eye-catching ads on...
Posted by Audrey Meis - December 30, 2020
While Americans stocked up on canned goods and toiletries last spring, your marketing department was probably hard at working pivoting strategies and figuring out ways to handle a never-ending list of what ifs. Fast forward nine months, and here we are, still in the midst of the COVID-19 pandemic and handling new unknowns every day. Your campaign...
Posted by Charity Wanta - December 23, 2020
Your image.works team is chomping at the bit to start celebrating the season – although it will look a little different this year. There won’t be an office lunch or gift exchange, but we will enjoy a holiday trivia time via Zoom. Here are our holiday hours: Closing at noon on Thursday, December 24 Closed on Friday, December 25 Closing at noon on...
Posted by Katy Macek - December 16, 2020
Whether we are working or playing, at home or on the go, one thing is certain: We’ll be checking our email. At least 91% of users check email daily, according to one study, and we average six hours per day. So how can you best reach and educate your customers or members? By getting in their inbox. Of course, it’s not just getting into their inbox...
Posted by Kim Ziehr - December 04, 2020
“They are all part of my team” – that’s how Public Relations Coordinator Patricia Lloyd of Redstone Federal Credit Union® describes the image.works copywriter, graphic designer, marketing project coordinator and copy editor who work with her every quarter on the credit union’s newsletter, Aspire. We recently caught up with Lloyd to ask about her...

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