BANK AND CREDIT UNION MARKETING

Blog

Posted by Katy Macek - March 25, 2020
Does your financial institution’s marketing team feel like it’s doing all it can – and still not seeing results? Perhaps you need some new tools. In 2020, content is king – a SmartInsights survey found 20% of marketers believed content marketing was the single activity that could make the largest commercial impact. Providing quality, informational...
Posted by Mark Whalen - March 19, 2020
The COVID-19 outbreak continues to dominate the news and impact businesses on a global scale – with many financial institutions racing to get the word out about lobby closures, drive-thru hours, precautionary measures, etc. But after you communicate to accountholders about these pressing issues, it’s important to start thinking ahead. In the weeks...
Posted by Mark Whalen - March 17, 2020
In light of the recent outbreak, we wanted to reach out with important information regarding our response to COVID-19. Please know that during this difficult time, we are working diligently at image.works to provide you with the service and solutions you have come to expect from us; we do not currently foresee any issues with completing, printing...
Posted by Molly Kant - March 11, 2020
We’ve all heard about Millennials, Gen Xers and Baby Boomers – the generational mainstays that comprise the bulk of the American people. But when it comes to the Silent Generation (consisting of those born between 1928 and 1945), the discourse among the general public has been, well, largely silent. And sure, comparatively speaking, the Silent...
Posted by Katy Macek - February 26, 2020
When choosing marketing tactics for your financial institution, it can be tempting to put all your advertising eggs into the digital basket – after all, we’re more connected to our phones than ever, right? Don’t fall into that pigeonholed way of thinking. Despite the digital frenzy, studies show direct mail still beats its online competition....
Posted by Kim Ziehr - February 14, 2020
We issue a fresh, new Idea Book once a year. But our wheels are turning all year long at image.works, developing highly targeted strategies to meet our customers’ specific goals, creating can’t-miss new designs, sharing what we know has worked for others, and thinking of more innovative ways to maximize your marketing dollars. You’ll get a glimpse...
Posted by Lianne Peters - January 29, 2020
If you love something, set it free. If it comes back to you, it was meant to be! This may be a cliché, but it holds true when it comes to image.works’ senior copywriter Kim Ziehr. From entry-level copywriter, straight out of college, to head of an entire department, this is Kim’s journey with image.works. Outside the office, Kim leads an even...
Posted by Mark Whalen - January 15, 2020
Welcome to 2020! The image.works team and I look with excitement and optimism toward a new year of doing marketing differently. Let’s take a closer look at what that entails. Marketing Platforms: This year, we’re focusing on our marketing platforms: Marketing Automation and onboarding. Marketing Automation allows new accountholders to be onboarded...
Posted by Molly Kant - January 02, 2020
It’s official – the new year is here! We’re excited for what 2020 will bring, but before we get swept up in the new decade, we wanted to take a moment to look back at our highlights from 2019. It was a year filled with incredible achievements, new adventures and, of course, a whole lot of great marketing. Check it out! • We launched an education...
Posted by Charity Wanta - December 19, 2019
Here at image.works, we celebrated the holiday season with a gift exchange and delicious meal. It was a lot of fun! We hope you also enjoy your celebrations and savor time with family and friends. Season’s greetings to you from the very merry image.works team! Holiday Hours:Christmas Eve, December 24, Closing at NoonChristmas Day, December 25,...

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