BANK AND CREDIT UNION MARKETING

Recent Posts

Posted by Austin Spaulding - September 22, 2022
If you’re looking for a way to elevate your marketing efforts, look no further than IP targeting! image.works provides this digital option so you have a more targeted approach to your online ads. It’s also a perfect pairing with any type of campaign, as it can be used to complement direct mail. All around, IP targeting is one of the most cost-...
Posted by Shelby Moyer - September 08, 2022
Digital marketing might sometimes feel like one more thing you need to be on top of as a marketer. But there are some major advantages to digital marketing. For one, it levels the playing field. Your organization isn’t competing for limited ad space in a magazine, on TV or on billboards. The viewership opportunities can also be strategically...
Posted by - August 24, 2022
Everyone knows that summer is the season of fun in the sun – the ideal time to get outside and make some memories – and there was no shortage of that at image.works this season. The last few months have been filled with company grill outs, team building events and some internal updates to staff job titles. We kicked off our activities in June with...
Posted by - August 17, 2022
Meet Christian Memmo, one of our Project Managers and our Marketing Automation Lead here at image.works! Originally from Syracuse, NY, Christian found himself in Madison, WI to attend UW-Madison. When Christian is out of the office, he enjoys playing instruments, skiing and writing. Describe what you do on a day-to-day basis.I have multiple roles...
Posted by - August 05, 2022
Are you worried about the engagement on your social media pages? Look deeper into your numbers! While likes and shares are important, getting some behind-the-scenes insight is more impactful. This includes making sure you’re regularly looking at the analytics on the individual platforms you are posting to, making sure you are using techniques that...
Posted by - July 20, 2022
Take your social media to the next level! We’ve seen our clients get great results implementing these tips and tricks. We hope they help your social strategy as well!   Regularly Update Your Website Being active on social media goes beyond updating your platforms! Make sure that your website is up-to-date on all current happenings, including...
Posted by - July 08, 2022
Social media is a beast, and for many institutions, it can take the backseat to other marketing efforts. If that sounds like your institution, it's time to change your strategy! image.works launched our social posting program in June of 2021, and we want to share some of the best practices that we’ve seen work for our clients and help you...
Posted by - June 27, 2022
Your accountholders are the heartbeat of your financial institution – they set the pulse for public opinion. Their testimonials are poignant, drawing interest to your marketing materials and garnering creditability to your claims. When your grateful accountholders tell their stories, the audience understands how your institution works and what it...
Posted by Maddie Schneider - June 13, 2022
As people return to working in person, it’s important to think about ways to keep employees engaged. Engaged employees are more productive and are more likely to stick around long term. So, what are some ways that you can encourage engagement? It’s a lot easier than you think, and image.works is here to help! Start an Internal...
Posted by - May 06, 2022
Meet Maria Bearson, one of our super-star National Account Managers here at image.works! If you’ve had any interaction with Maria, you know how kind and knowledgeable she is. When Maria is not on the clock with IW, you will likely find her working out, working on personal and professional development or boating with her husband, Michael, and their...

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