BANK AND CREDIT UNION MARKETING

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Posted by Lianne Peters - July 17, 2019
At 4:00 in the morning, most of us are still sound asleep. However, this longtime member of the image.works team is up and running, already reaching for her coffee. Her drive from rural Wisconsin is an hour to and from Madison every day. The strong loyalty and dedication she shows on a daily basis began during an administrative and sales...
Posted by Paige Michels - July 03, 2019
The world is more connected than ever, yet more people report feeling disconnected and lonely. We may have thousands of friends on social media and can send and receive messages instantly to anyone and everyone – but somewhere we are losing the sense of true connectedness. Why should this matter to you? The cultural milieu impacts how people...
Posted by Charity Wanta - June 19, 2019
The power of Marketing Automation (MA) is continuing to expand, as well as our image.works client base. As of March 2019, we are excited to announce that we have achieved Platinum Certification with our MA platform! We originally completed Silver and Gold status by having our MA Specialists pass a series of exams focusing on platform understanding...
Posted by Charity Wanta - May 22, 2019
During the recent Financial Brand Forum, there was much discussion – including some disagreement – about speaker Gary Vaynerchuk’s views on how not to waste marketing dollars. His advice? Don’t do direct mail. image.works’ response: Direct mail is thriving! We’ve found that direct mail continues to be one of the most effective advertising channels...
Posted by - May 08, 2019
After polar vortexes, icy commutes to work, and recent swings from 70-degree days back to an April snowstorm, we are more than ready to put another Wisconsin winter behind us. On to another season – not just summer, but lending season! All of the people out shopping for a new home or car or planning summer vacations and new patios makes this an...
Posted by Megan Bauer - April 24, 2019
Infographics have an amazing ability to tell stories through displaying data, which is why they have become such a widely used means of mass communication. Simply put, an infographic is a visual representation of data, and it displays this data in a way that captures readers’ interest and improves comprehension. There are many different types of...
Posted by Molly Kant - April 10, 2019
With Millennials now representing one third of all homebuyers in the U.S., it’s time to get serious about attracting these potential mortgage customers.* But where to start? After all, research has made it abundantly clear that Millennials typically don’t respond well to traditional marketing tactics. (We’ve discussed the matter ourselves both...
Posted by Lianne Peters - March 27, 2019
By night, she’s a fiancé, dog mom and athlete. By day, she’s a rock star in the world of professional sales! As an Account Executive, Emilee is one of the many faces of the image.works brand. As a sales representative, she provides the first impression of our company. She is a leading force in client interactions, conference preparation and...
Posted by Audrey Meis - March 13, 2019
All through high school and college, my teachers and professors tossed the term “Millennial” around like a Hacky Sack. We Millennials were going to have to “get off our phones” and “stop expecting handouts” if we wanted a real job. The negative connotation given to my generation seemed to hyper-prepare us for the dreaded real world.   Fast forward...
Posted by Charity Wanta - February 27, 2019
Make this a standout year with the innovative strategies found in image.works’ 2019 Idea Book. It’s an eye-catching catalog designed to help your financial institution achieve your marketing goals. This year, the focus is on timely, relevant, personalized marketing that connects with your target audience, sets you apart from the competition and...

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