BANK AND CREDIT UNION MARKETING

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Posted by Molly Kant - October 10, 2018 - Comments
When planning a direct mail campaign, it’s easy to become overwhelmed with the sheer number of decisions you have to make. Which format should I use? Do I want variable data? Should I incorporate digital media channels? The answers to these questions of course depend on a variety of factors, including your goals, budget, etc. But knowing a few key...
Posted by Lianne Peters - September 26, 2018 - Comments
Every marketing vision needs an executor. Whether it’s yourself or someone you trust to carry out what you see in your head, the final product needs to POP in order to capture the attention of your patients and prospects and outshine your competitors. At image.works, Michelle Albrecht is one of our trusted, most experienced designers. In our eyes...
Posted by Molly Kant - September 12, 2018 - Comments
Pocket calendars. Game boards. Singing cards. Exploding mailers. These are just a few of the out-of-the-box projects we’ve completed for Tammy Harrigan at SeaComm Federal Credit Union over the years, and we can’t wait to see what kind of inspired, groundbreaking project she dreams up next! In the nine years that we’ve been working with Tammy (who...
Posted by Paige Michels - September 04, 2018 - Comments
Last year, a record 107 million Americans had auto loans. That’s nearly half the entire adult population. So, why don’t you have more auto loans? One reason is the way most consumers buy cars. Many people make the mistake of “payment shopping” – they choose financing based on the monthly payment without considering the length of the term, interest...
Posted by Charity Wanta - August 15, 2018 - Comments
The Wall Street Journal reported in January that U.S. consumer borrowing saw the largest monthly gain in 16 years, “buoyed by increased consumer confidence in the economy.” Total household debt rose to $13.21 trillion in the first quarter, according to the Center for Microeconomic Data. Credit card debt increased last year by 7 percent from the...
Posted by Lianne Peters - August 01, 2018 - Comments
Communication is key. It’s what makes the world go round – especially in the world of modern-day marketing! How you craft your message is arguably the most important part of selling your product or service. The word choice, tone of voice and organization all combine to attract the target audience and set you apart from the rest. At image.works,...
Posted by Molly Kant - July 18, 2018 - Comments
While working as an art consultant for a major metro gallery, Victoria Hanson could never have predicted she would one day end up in the financial services industry. “It was an accident,” she says about her career switch, which occurred when her husband accepted a position in a smaller metro area – causing Victoria to have to find new employment....
Posted by Sarah Wells - July 09, 2018 - Comments
It’s been about a month since I’ve had the opportunity to attend the 2018 Marketing Association of Credit Unions (MAC) Conference, but I can’t stop thinking about how amazing of an experience it was. From a perfect location to keynote speakers to countless networking opportunities, I was impressed with it all.  As a first-time conference attendee...
Posted by - June 20, 2018 - Comments
Four percent: That’s how many financial institutions plan on replacing their core systems within the next three years (The Financial Brand, 2018). How many should? Almost 100 percent. Most current systems are from the 80s and 90s, and even those installed within the past decade are already outdated due to the rapid advancements in technology....
Posted by Jane Malm - June 06, 2018 - Comments
We know many of you want to keep your materials very personal and include your own images, but questions often arise about whether the images will work and be high enough resolution (high-res). With so many images being taken with cell phones these days, many are not the greatest when working in printed mediums, but generally are fine if being...

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