BANK AND CREDIT UNION MARKETING

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Posted by Charity Wanta - January 02, 2019 - Comments
What’s in a name, you ask? Everything. People respond to their name. Research indicates that even children under sedation respond selectively to the sound of their first name (ncbi.nlm.nih.gov). What does this mean for your marketing efforts? Again, everything. A recent article by The Financial Brand says, “Thirty-three percent of consumers who...
Posted by Cassie Redmond - December 20, 2018 - Comments
We graphic designers use hierarchy in our work to direct a reader’s eyes. Marketing collateral should not be like a maze, where readers are on a journey to figure out what to read next. Recipients may trash a piece rather than devote time to deciphering it. So, designers use the rules of hierarchy to make the text into a simple map that easily...
Posted by Lianne Peters - December 05, 2018 - Comments
In order to grow, it is essential that a business continues to seek out and embrace fresh faces and ideas. Luckily for employers, the Millennial generation has been graduating college and venturing into the professional working world! It is because of this that image.works has been graced with dedicated employees like Megan, one of our Marketing...
Posted by Charity Wanta - November 20, 2018 - Comments
A dramatic change in priorities for financial institutions this year is causing readers of the Guide to Financial Marketing to take notice. The report, which is sponsored by Duluxe and has been produced every year for the last five, provides a helpful survey about topics of interest to financial marketers. The 2018 report shows that the new number...
Posted by Kim Ziehr - November 07, 2018 - Comments
Suppose you’re in the market for a loan of some sort. For example, maybe you go test drive the latest SUV models and talk financing options with the dealer. You head home filled with excitement over the possibilities! And while you’re thinking it over, you get an eye-catching postcard in the mail a day later – which, ironically, is offering you an...
Posted by Megan Bauer - October 24, 2018 - Comments
As 2018 slowly comes to an end, there’s no better time to recap the year’s most prominent design trends, many of which image.works has incorporated into our new designs and projects for clients. Some of these design trends have stood the test of time and will continue to show up for years to come, while others have made a huge comeback. Either way...
Posted by Molly Kant - October 10, 2018 - Comments
When planning a direct mail campaign, it’s easy to become overwhelmed with the sheer number of decisions you have to make. Which format should I use? Do I want variable data? Should I incorporate digital media channels? The answers to these questions of course depend on a variety of factors, including your goals, budget, etc. But knowing a few key...
Posted by Lianne Peters - September 26, 2018 - Comments
Every marketing vision needs an executor. Whether it’s yourself or someone you trust to carry out what you see in your head, the final product needs to POP in order to capture the attention of your patients and prospects and outshine your competitors. At image.works, Michelle Albrecht is one of our trusted, most experienced designers. In our eyes...
Posted by Molly Kant - September 12, 2018 - Comments
Pocket calendars. Game boards. Singing cards. Exploding mailers. These are just a few of the out-of-the-box projects we’ve completed for Tammy Harrigan at SeaComm Federal Credit Union over the years, and we can’t wait to see what kind of inspired, groundbreaking project she dreams up next! In the nine years that we’ve been working with Tammy (who...
Posted by Paige Michels - September 04, 2018 - Comments
Last year, a record 107 million Americans had auto loans. That’s nearly half the entire adult population. So, why don’t you have more auto loans? One reason is the way most consumers buy cars. Many people make the mistake of “payment shopping” – they choose financing based on the monthly payment without considering the length of the term, interest...

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