BANK AND CREDIT UNION MARKETING

Blog

Posted by Kim Ziehr - September 23, 2020
Susan Mandarino, VP of Marketing at Mutual Credit Union, came to the credit union world from a multistate national media conglomerate that implemented the first digital media marketing platforms for major advertisers like Macy’s, Dick’s Sporting Goods and Victoria’s Secret. Given this strong digital background, she was hesitant to use direct mail...
Posted by Katy Macek - September 09, 2020
As the saying goes, good products sell themselves. Across financial institutions, most good products are similar. What differentiates your financial institution from its competition is not the products you have but the solutions only you can provide. That has never been truer than in the COVID-19 era, where consumers find themselves navigating...
Posted by Audrey Meis - August 26, 2020
If you take a moment to think back to January, it’s hard to fathom how much our world has changed. As a financial institution, the COVID-19 pandemic has put immense pressure on your staff, your patrons, your budget…just about everything. The marketing plan you entered 2020 with probably looks slightly – or majorly – different now too. You’ve had...
Posted by Molly Kant - August 12, 2020
In the marketing world, we talk a lot about using targeted mailing lists to identify your ideal audience and reach specific individuals. But what about those times when you don’t want to narrow down your recipient list? What if you have a message you want to share with everyone? For situations like these, we encourage you to take advantage of...
Posted by Lianne Peters - July 28, 2020
Hailing from Buffalo Grove, IL, National Account Manager Jimmy and his beautiful wife, Shannon, have found their way home to Madison, WI – and lucky us! After just over a year at image.works, Jimmy has shown his work ethic and passion for finding the best solutions for our clients. It’s hard to picture what IW was like before him! Even with his...
Posted by Katy Macek - July 15, 2020
Point Breeze Credit Union’s partnership with image.works began long before its current marketing manager, Dawn Atwood, worked for the credit union. But she understands why the partnership has lasted for almost 12 years. The Hunt Valley, Maryland-based company is one of the largest credit unions in Maryland but has a small marketing team and relies...
Posted by Katy Macek - June 17, 2020
Since the coronavirus pandemic swept across the country in mid-March, financial institutions have had to pivot their marketing plans completely, re-evaluating promotions to cater toward a struggling economy. It has never been more important for banks and credit unions, which are often seen as pillars of community, to be responsive to what their...
Posted by Charity Wanta - June 03, 2020
Let’s talk targeted marketing. Your audience expects the communications they receive to be relevant to them, especially if the sender is their primary financial institution – surely the people there know them personally! You’ve got to identify your audience, what they need and how you can meet that need. Here’s a target audience that is sometimes...
Posted by Charity Wanta - May 20, 2020
How you communicate matters. The flood of emails, webpage banners and other messages that appeared at the start of the COVID-19 pandemic brought to light the importance of choosing an appropriate method for urgent communications. Text, email, a letter in the mail – what’s appropriate when? Getting the answer right is a big deal to consumers. “With...
Posted by Charity Wanta - May 06, 2020
Welcome to the world of moving pictures! I’m not talking about the entertainment developments of the early 1900s. It’s time to liven up your online marketing with animated videos, which are “attracting attention because they are easy to consume and take very little time to enjoy, offer call-to-action capability, and deliver an emotional impact...

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