BANK AND CREDIT UNION MARKETING

Blog

Posted by Molly Kant - September 11, 2019
If you’ve been working in the financial marketing field for long, you probably already know some of the tips and tricks for creating an amazing newsletter. But what about the newsletter’s younger, flashier cousin – the e-newsletter? E-newsletters exist in a completely different space from traditional, printed newsletters, and that means you need...
Posted by Megan Bauer - August 15, 2019
Communication is critical in any workflow anywhere. At image.works, we bring marketing projects from conception to execution – with amazing results – by communicating ideas. A successful campaign begins with a back-and-forth process between us and our clients that includes brainstorming, drafting, receiving feedback, editing and finalizing....
Posted by Molly Kant - July 31, 2019
Our goal at image.works is not only to provide superior marketing products, but also to deliver top-notch guidance and education. That’s why we’re thrilled to introduce our webinar series! Specifically designed with financial marketers in mind, our webinar series aims to provide useful information on a variety of relevant topics. In May, we...
Posted by Lianne Peters - July 17, 2019
At 4:00 in the morning, most of us are still sound asleep. However, this longtime member of the image.works team is up and running, already reaching for her coffee. Her drive from rural Wisconsin is an hour to and from Madison every day. The strong loyalty and dedication she shows on a daily basis began during an administrative and sales...
Posted by - July 03, 2019
The world is more connected than ever, yet more people report feeling disconnected and lonely. We may have thousands of friends on social media and can send and receive messages instantly to anyone and everyone – but somewhere we are losing the sense of true connectedness. Why should this matter to you? The cultural milieu impacts how people...
Posted by Charity Wanta - June 19, 2019
The power of Marketing Automation (MA) is continuing to expand, as well as our image.works client base. As of March 2019, we are excited to announce that we have achieved Platinum Certification with our MA platform! We originally completed Silver and Gold status by having our MA Specialists pass a series of exams focusing on platform understanding...
Posted by Charity Wanta - May 22, 2019
During the recent Financial Brand Forum, there was much discussion – including some disagreement – about speaker Gary Vaynerchuk’s views on how not to waste marketing dollars. His advice? Don’t do direct mail. image.works’ response: Direct mail is thriving! We’ve found that direct mail continues to be one of the most effective advertising channels...
Posted by - May 08, 2019
After polar vortexes, icy commutes to work, and recent swings from 70-degree days back to an April snowstorm, we are more than ready to put another Wisconsin winter behind us. On to another season – not just summer, but lending season! All of the people out shopping for a new home or car or planning summer vacations and new patios makes this an...
Posted by Megan Bauer - April 24, 2019
Infographics have an amazing ability to tell stories through displaying data, which is why they have become such a widely used means of mass communication. Simply put, an infographic is a visual representation of data, and it displays this data in a way that captures readers’ interest and improves comprehension. There are many different types of...
Posted by Molly Kant - April 10, 2019
With Millennials now representing one third of all homebuyers in the U.S., it’s time to get serious about attracting these potential mortgage customers.* But where to start? After all, research has made it abundantly clear that Millennials typically don’t respond well to traditional marketing tactics. (We’ve discussed the matter ourselves both...

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