BANK AND CREDIT UNION MARKETING

Blog

Posted by Paige Caulum - November 21, 2017 - Comments
Posted by Molly Plester - November 15, 2017 - Comments
Onboarding is one of our most popular marketing programs here at image.works. And it’s no wonder why. Consider the fact that 73 percent of cross sales occur during the first 90 days of a new accountholder relationship. In addition, an effective onboarding program can reduce attrition by 50 percent. For financial institutions looking to build brand...
Posted by Charity Wanta - November 01, 2017 - Comments
I can remember a high school teacher introducing our class to the internet, describing it as a “spider web of information,” while my friends and I exchanged looks of confusion. A couple years later I was online daily. Other members of Generation X (roughly ages 35 to 50) probably have similar stories. We made the journey from floppy disks to cloud...
Posted by Charity Wanta - October 25, 2017 - Comments
The Golden Arches, the bow tie emblem, a piece of fruit with a missing bite: what do these have in common? Immediate brand recognition. Whether color, logo, font or image, there are – or should be – aspects of your marketing materials that viewers immediately recognize as yours. If you’re missing this piece, looking to improve it or simply wanting...
Posted by Lianne Peters - October 11, 2017 - Comments
Marketing has always been about catering to the wants and needs of your consumers. Social media is on the rise and isn’t going anywhere anytime soon. With tons of free social media platforms at our fingertips, there’s no limit to what can be created and shared in an instant. However, there is an overload of content that users are met with every...
Posted by Molly Plester - September 06, 2017 - Comments
Every year, the Credit Union National Association (CUNA) invites entries to its Diamond Awards, the industry’s most prestigious credit union marketing competition that recognizes creative excellence and outstanding results. In 2017, more than 1,100 submissions were made across 35 categories, including everything from annual reports to microsites...
Posted by Anna Fischer - August 23, 2017 - Comments
At this point, you’ve probably at least heard of Marketing Automation. And if you’re one of our many clients already utilizing this powerful tool, then this post is for you. Let’s talk about how to take Marketing Automation one step further (with minimal work – leave that to us!) by using some of our new and trending features. 1. Media Monitoring...
Posted by Molly Kant - August 09, 2017 - Comments
Riddle me this: What’s small on price, big on speed and all about creativity? Answer: image.works! In fact, you just read our newly-minted tagline, which we recently revamped to better highlight the benefits we offer. “It sums up our company perfectly,” says image.works president Mark Whalen about the new tagline. And he couldn’t be more right....
Posted by Bryan Reichling - June 28, 2017 - Comments
When you team up with image.works for your organization’s marketing, you partner with a whole team of driven individuals ready to make your campaign a success. Because you have direct access to every member of your team, it’s helpful to understand who’s who.  Your Account Executive Likely the first person you speak to at image.works, your account...
Posted by Kim Ziehr - June 22, 2017 - Comments
Putting your newsletter into the hands of image.works means you’re going to get an outstanding product – one that reflects your brand, tells your story and ultimately boosts relationships with current and prospective accountholders. But where do you start? Your image.works team not only makes your newsletter the latest and greatest, but also the...

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