BANK AND CREDIT UNION MARKETING

Blog

Posted by Becca Cooper - November 06, 2019
There’s a new family in town – and you want them to visit your financial institution! Getting a new mover’s attention over a competitor can be tricky, and doing nothing is not an option – so what do you do? Humans are not rational beings; they tend to make decisions based on emotion and then rationalize it with facts later. Even when someone is...
Posted by Audrey Meis - October 23, 2019
Just like that, the holidays are nearing, Q4 is in full swing, and soon you’ll be tasked with answering some big questions about the year ahead. Undoubtedly, you’ll be faced with some questions about future marketing goals and plans. Before the panic sets in and objectives, strategies and tactics haunt you at night, take a step back. Ask yourself...
Posted by - October 09, 2019
When Natalia Custodio went into marketing and graphic design at University of California, Davis, in 2013, she hadn’t given any thought to working for a credit union. As she began looking for internships, Custodio says she looked at UNCLE Credit Union in Livermore, Calif., simply because it was “down the road” from where she lived. She became a...
Posted by Lianne Peters - September 20, 2019
As a naturally design-driven individual, Rebekah enjoys creating things. Her free time is filled with pottery, plant and garden care and collecting and refinishing mid-century furniture. Whether it’s a kiln, garden or computer, she creates art wherever she goes! On top of that, Rebekah’s creativity is also shown through her work here at image....
Posted by Molly Kant - September 11, 2019
If you’ve been working in the financial marketing field for long, you probably already know some of the tips and tricks for creating an amazing newsletter. But what about the newsletter’s younger, flashier cousin – the e-newsletter? E-newsletters exist in a completely different space from traditional, printed newsletters, and that means you need...
Posted by Megan Bauer - August 15, 2019
Communication is critical in any workflow anywhere. At image.works, we bring marketing projects from conception to execution – with amazing results – by communicating ideas. A successful campaign begins with a back-and-forth process between us and our clients that includes brainstorming, drafting, receiving feedback, editing and finalizing....
Posted by Molly Kant - July 31, 2019
Our goal at image.works is not only to provide superior marketing products, but also to deliver top-notch guidance and education. That’s why we’re thrilled to introduce our webinar series! Specifically designed with financial marketers in mind, our webinar series aims to provide useful information on a variety of relevant topics. In May, we...
Posted by Lianne Peters - July 17, 2019
At 4:00 in the morning, most of us are still sound asleep. However, this longtime member of the image.works team is up and running, already reaching for her coffee. Her drive from rural Wisconsin is an hour to and from Madison every day. The strong loyalty and dedication she shows on a daily basis began during an administrative and sales...
Posted by - July 03, 2019
The world is more connected than ever, yet more people report feeling disconnected and lonely. We may have thousands of friends on social media and can send and receive messages instantly to anyone and everyone – but somewhere we are losing the sense of true connectedness. Why should this matter to you? The cultural milieu impacts how people...
Posted by Charity Wanta - June 19, 2019
The power of Marketing Automation (MA) is continuing to expand, as well as our image.works client base. As of March 2019, we are excited to announce that we have achieved Platinum Certification with our MA platform! We originally completed Silver and Gold status by having our MA Specialists pass a series of exams focusing on platform understanding...

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