BANK AND CREDIT UNION MARKETING

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Posted by Audrey Meis - March 13, 2019
All through high school and college, my teachers and professors tossed the term “Millennial” around like a Hacky Sack. We Millennials were going to have to “get off our phones” and “stop expecting handouts” if we wanted a real job. The negative connotation given to my generation seemed to hyper-prepare us for the dreaded real world.   Fast forward...
Posted by Charity Wanta - February 27, 2019
Make this a standout year with the innovative strategies found in image.works’ 2019 Idea Book. It’s an eye-catching catalog designed to help your financial institution achieve your marketing goals. This year, the focus is on timely, relevant, personalized marketing that connects with your target audience, sets you apart from the competition and...
Posted by Lianne Peters - February 13, 2019
The polar vortex has (hopefully) passed, but either way, that is no problem for this image.works designer! As a true Wisconsinite, Cassie loves the snow. She would rather be bundled up with her American Bulldog, Shero, than lying on a beach and sweating up a storm. Regardless of the snow clouds and sub-zero temperatures though, Cassie continues to...
Posted by Kim Ziehr - February 11, 2019
Looking to target a creditworthy audience that meets your specific loan criteria? Maybe you have certain rates you want to promote to different tiers of pre-approved recipients, or perhaps you like the thought of reaching active loan seekers at the exact time they’re shopping. When it comes to addressing these and other goals, we offer you a...
Posted by Becca Cooper - January 31, 2019
Everyone on the west side of Madison knows the beautiful building with the life-size metal elk sculptures grazing among the birch trees and tall grass, but not everyone knows there is a new resident and owner – image.works.   Welcome to 701 Deming Way. If you give the elk a little wave, step inside the modern glass entrance and climb the stairs,...
Posted by Charity Wanta - January 02, 2019
What’s in a name, you ask? Everything. People respond to their name. Research indicates that even children under sedation respond selectively to the sound of their first name (ncbi.nlm.nih.gov). What does this mean for your marketing efforts? Again, everything. A recent article by The Financial Brand says, “Thirty-three percent of consumers who...
Posted by Cassie Redmond - December 20, 2018
We graphic designers use hierarchy in our work to direct a reader’s eyes. Marketing collateral should not be like a maze, where readers are on a journey to figure out what to read next. Recipients may trash a piece rather than devote time to deciphering it. So, designers use the rules of hierarchy to make the text into a simple map that easily...
Posted by Lianne Peters - December 05, 2018
In order to grow, it is essential that a business continues to seek out and embrace fresh faces and ideas. Luckily for employers, the Millennial generation has been graduating college and venturing into the professional working world! It is because of this that image.works has been graced with dedicated employees like Megan, one of our Marketing...
Posted by Charity Wanta - November 20, 2018
A dramatic change in priorities for financial institutions this year is causing readers of the Guide to Financial Marketing to take notice. The report, which is sponsored by Duluxe and has been produced every year for the last five, provides a helpful survey about topics of interest to financial marketers. The 2018 report shows that the new number...
Posted by Kim Ziehr - November 07, 2018
Suppose you’re in the market for a loan of some sort. For example, maybe you go test drive the latest SUV models and talk financing options with the dealer. You head home filled with excitement over the possibilities! And while you’re thinking it over, you get an eye-catching postcard in the mail a day later – which, ironically, is offering you an...

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