BANK AND CREDIT UNION MARKETING

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Posted by Charity Wanta - May 22, 2019
During the recent Financial Brand Forum, there was much discussion – including some disagreement – about speaker Gary Vaynerchuk’s views on how not to waste marketing dollars. His advice? Don’t do direct mail. image.works’ response: Direct mail is thriving! We’ve found that direct mail continues to be one of the most effective advertising channels...
Posted by - May 08, 2019
After polar vortexes, icy commutes to work, and recent swings from 70-degree days back to an April snowstorm, we are more than ready to put another Wisconsin winter behind us. On to another season – not just summer, but lending season! All of the people out shopping for a new home or car or planning summer vacations and new patios makes this an...
Posted by Megan Bauer - April 24, 2019
Infographics have an amazing ability to tell stories through displaying data, which is why they have become such a widely used means of mass communication. Simply put, an infographic is a visual representation of data, and it displays this data in a way that captures readers’ interest and improves comprehension. There are many different types of...
Posted by Molly Kant - April 10, 2019
With Millennials now representing one third of all homebuyers in the U.S., it’s time to get serious about attracting these potential mortgage customers.* But where to start? After all, research has made it abundantly clear that Millennials typically don’t respond well to traditional marketing tactics. (We’ve discussed the matter ourselves both...
Posted by Lianne Peters - March 27, 2019
By night, she’s a fiancé, dog mom and athlete. By day, she’s a rock star in the world of professional sales! As an Account Executive, Emilee is one of the many faces of the image.works brand. As a sales representative, she provides the first impression of our company. She is a leading force in client interactions, conference preparation and...
Posted by Audrey Meis - March 13, 2019
All through high school and college, my teachers and professors tossed the term “Millennial” around like a Hacky Sack. We Millennials were going to have to “get off our phones” and “stop expecting handouts” if we wanted a real job. The negative connotation given to my generation seemed to hyper-prepare us for the dreaded real world.   Fast forward...
Posted by Charity Wanta - February 27, 2019
Make this a standout year with the innovative strategies found in image.works’ 2019 Idea Book. It’s an eye-catching catalog designed to help your financial institution achieve your marketing goals. This year, the focus is on timely, relevant, personalized marketing that connects with your target audience, sets you apart from the competition and...
Posted by Lianne Peters - February 13, 2019
The polar vortex has (hopefully) passed, but either way, that is no problem for this image.works designer! As a true Wisconsinite, Cassie loves the snow. She would rather be bundled up with her American Bulldog, Shero, than lying on a beach and sweating up a storm. Regardless of the snow clouds and sub-zero temperatures though, Cassie continues to...
Posted by Kim Ziehr - February 11, 2019
Looking to target a creditworthy audience that meets your specific loan criteria? Maybe you have certain rates you want to promote to different tiers of pre-approved recipients, or perhaps you like the thought of reaching active loan seekers at the exact time they’re shopping. When it comes to addressing these and other goals, we offer you a...
Posted by Becca Cooper - January 31, 2019
Everyone on the west side of Madison knows the beautiful building with the life-size metal elk sculptures grazing among the birch trees and tall grass, but not everyone knows there is a new resident and owner – image.works.   Welcome to 701 Deming Way. If you give the elk a little wave, step inside the modern glass entrance and climb the stairs,...

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