BANK AND CREDIT UNION MARKETING

Blog

Posted by Becca Cooper - November 25, 2020
This year may have brought a lot of challenges due to the pandemic, but we have a lot to be thankful for as well. As you look back over the past several months, be sure to treasure the little things as well as the big! Above all, though, we are grateful for you. Your support and understanding have made all the changes and adjustments of this year...
Posted by Molly Kant - November 18, 2020
Before COVID-19 burst onto the scene and changed our world in irreparable ways, onboarding, reboarding and Marketing Automation may have been viewed more as niceties than necessities. But that’s no longer the case. Here’s why: According to a pre-pandemic survey conducted by Foresight Research, respondents who said they planned to switch financial...
Posted by Becca Cooper - November 04, 2020
Social media is a vast landscape of multiple sites and moving parts. You might think a financial institution has little use for social media, but you may find that there are many advantages to a well-managed social media account – using social media on a regular basis can have many benefits for you, your members or customers, and your community....
Posted by Charity Wanta - October 21, 2020
The COVID-19 pandemic is still affecting many people, financially and otherwise, but it impacts different generations differently. When it comes to targeted marketing, keep in mind that the concerns of your audience are not the same now as they were at the beginning of the year. Let’s take a look at what this means: Gen Z The oldest members of Gen...
Posted by Lianne Peters - October 07, 2020
Introducing … Mrs. Anna Lecher! Previously Anna Fischer, our beloved Marketing Automation and Data Director tied the knot in August 2020 to her now husband, Justin. Despite the effects of COVID, they were still able to have a beautiful ceremony with close family and friends. In her own words, “You’d never guess we canceled our venue and planned a...
Posted by Kim Ziehr - September 23, 2020
Susan Mandarino, VP of Marketing at Mutual Credit Union, came to the credit union world from a multistate national media conglomerate that implemented the first digital media marketing platforms for major advertisers like Macy’s, Dick’s Sporting Goods and Victoria’s Secret. Given this strong digital background, she was hesitant to use direct mail...
Posted by Katy Macek - September 09, 2020
As the saying goes, good products sell themselves. Across financial institutions, most good products are similar. What differentiates your financial institution from its competition is not the products you have but the solutions only you can provide. That has never been truer than in the COVID-19 era, where consumers find themselves navigating...
Posted by Audrey Meis - August 26, 2020
If you take a moment to think back to January, it’s hard to fathom how much our world has changed. As a financial institution, the COVID-19 pandemic has put immense pressure on your staff, your patrons, your budget…just about everything. The marketing plan you entered 2020 with probably looks slightly – or majorly – different now too. You’ve had...
Posted by Molly Kant - August 12, 2020
In the marketing world, we talk a lot about using targeted mailing lists to identify your ideal audience and reach specific individuals. But what about those times when you don’t want to narrow down your recipient list? What if you have a message you want to share with everyone? For situations like these, we encourage you to take advantage of...
Posted by Lianne Peters - July 28, 2020
Hailing from Buffalo Grove, IL, National Account Manager Jimmy and his beautiful wife, Shannon, have found their way home to Madison, WI – and lucky us! After just over a year at image.works, Jimmy has shown his work ethic and passion for finding the best solutions for our clients. It’s hard to picture what IW was like before him! Even with his...

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