BANK AND CREDIT UNION MARKETING

Recent Posts

Posted by Adeline Savignac - October 06, 2021
Be more to your accountholders than their financial institution – be their educator on all things financial! Position yourself as an expert in the financial industry by offering unique financial tips, ideas and thoughts to your accountholders. Choosing to educate your accountholders on current events that impact finances (e.g. COVID-19) or general...
Posted by Allie Habeck - September 22, 2021
New, improved and just for you! You might have noticed our website looks a little different – sleeker, if you will. For the past year, we’ve been working hard behind the scenes to give our website a makeover. Our hope is that you’ll find the new website to be more user-friendly, easier to navigate, intuitive and aesthetically pleasing. What can we...
Posted by Adeline Savignac - September 08, 2021
image.works isn’t new to the advertising and marketing game – in fact, we’ve been at this since 1995! We have years of experience, lots of creativity and a team that is motivated to help you achieve all your marketing goals. While you might be able to find this expertise at other ad agencies, we set ourselves apart with our unique offerings that...
Posted by Lianne Peters - August 25, 2021
In our endless quest to deliver quality and effective marketing content to our clients, image.works trusts our dedicated sales staff. While the creative team brings the vision to life in the end, our national account managers, like Logan, are essential in the initial creation and planning of our clients’ campaigns. Logan Postweiler joined the IW...
Posted by Allie Habeck - August 11, 2021
Many core conversions were put on hold during the pandemic, but those seem to be moving full speed ahead now. If your financial institution is facing a conversion, you may feel overwhelmed. After all, a lot goes into a successful core conversion, and along the way, there can be many challenges and obstacles. At times, you might even want to pull...
Posted by Adeline Savignac - July 28, 2021
Ah, the holiday season! It’s a time to make memories and continue traditions with family and friends. However, there is one downside many can agree on – it’s expensive! Budgets are stretched (and often exceeded) to accommodate all the fun. While some plan accordingly for the festivities, many charge the expenses to their high-rate credit card with...
Posted by Allie Habeck - July 08, 2021
A lot changed during the pandemic, but one thing that didn’t was the importance of direct mail—if anything, direct mail is more important than ever! With the world becoming increasingly reliant on technology, consumers crave a more personal approach to life—and marketing. AdWeek reports a change in consumer behavior since the onset of the pandemic...
Posted by Charity Wanta - June 23, 2021
Suzanne Knowlton may have been new to San Mateo Credit Union in 2020, but she wasn’t new to image.works. She had already worked with the company through her previous position with another credit union and was excited to further the partnership for SMCU’s marketing campaigns. Suzanne is SMCU’s vice president of marketing and community relations,...
Posted by Charity Wanta - June 09, 2021
Let’s go back in time a bit and say it’s March, and you’re preparing for your financial institution's summer newsletter. So, you want a timely article related to finances and vacations, but where do you turn? The Article Library at image.works, of course! In fact, we have a number articles perfect for summer newsletters, including "Don't Get...
Posted by Lianne Peters - May 26, 2021
It is no secret that marketing messaging plays a key role in getting the interest and engagement you are looking for. Every sentence, word and punctuation mark matters. In a role all her own, Charity serves as image.works’ one and only senior copy editor. While the majority of her work is done behind the scenes, her impact shines through in the...