BANK AND CREDIT UNION MARKETING
As an image.works Marketing Project Coordinator, I help manage and coordinate the flow of client projects from the moment they come through our door to the time they reach your door (or that of your customers and members). When you give final approval on a financial marketing project, you are understandably excited to get your final pieces – and we’re just as excited to show them to you!
With modern marketing becoming more digital every day, you have the opportunity to communicate with your accountholders and prospects in new and exciting ways. From email promotions to e-newsletters and nurture campaigns, you have the ability to segment and personalize your marketing to these individuals to generate sky-high results.
At image.works, we understand how stressful this time of year can be. From budget approvals to fresh goals for the New Year, it can be easy to leave your annual report out in the cold.
One of my favorite parts about going to conferences is getting the chance to see new and familiar faces and to talk in person about how we can help with their marketing goals. Those particular goals obviously vary with each client, but typically there’s a hot topic on all of their minds.
Here at image.works, incredible customer service is our thing, but we don’t expect you to take our word for it.
First, let’s discuss the obvious: What is a meta description? Even if you’ve never heard the term, chances are you’re already extremely familiar with them. So here’s the quick and simple answer: A meta description is the short block of text that appears on search engine results pages under each website link.
Want to improve your prose? Follow this basic writing advice to compose clearer, more effective emails, memos and other professional materials.
Recently, FICO announced changes that could help many people get better rates on credit cards, mortgages and other loans. The new version of FICO gives less weight to medical debts in collections (which represent about half of all unpaid collections) as well as to collection debts already paid, leading to a more predictive score.
With the IRA deadline approaching on April 15, 2015, you’re likely reminding your customers and members to make their last-minute IRA contributions for the 2014 tax year. But how often do you remind them throughout the year to roll over their money from qualified retirement plans to an IRA at your financial institution?
Ever wonder what makes certain marketing pieces stand out in the mailbox, while others fall by the wayside? You’re not alone. Numerous studies have attempted to solve this mystery – striving to determine the importance and quantify the influence of various campaign factors. Is it the copy that dictates a campaign’s success? The design? The relevance of the offer?