BANK AND CREDIT UNION MARKETING
Individuals' rights to receiving marketing communications has become a prominent topic in the last few years, and as regulations change, we see companies having to adapt to these regulations. We wanted to share some information with you regarding this growing concern in the marketing industry, specifically with email list health.
There’s no “money to burn” category in a marketing budget. Making every dollar count is far more likely if you’re actually reaching the right person with your offer – and that’s exactly what a prescreen mailing can help you do.
Unless you’ve been lost at sea for the past decade, you probably won’t be shocked to hear that members of the Millennial generation love technology. In fact, many Millennials seem to be joined at the hip with their various gadgets, which include everything from laptops and e-readers to smartphones, tablets and more.
At this point, you’ve probably at least heard of Marketing Automation. And if you’re one of our many clients already utilizing this powerful tool, then this post is for you. Let’s talk about how to take Marketing Automation one step further (with minimal work – leave that to us!) by using some of our new and trending features.
Putting your newsletter into the hands of image.works means you’re going to get an outstanding product – one that reflects your brand, tells your story and ultimately boosts relationships with current and prospective accountholders. But where do you start?
What are you doing this Fourth of July? Along with grilling out and watching fireworks, you’ll also need to make sure your financial marketing and communications materials meet the new Mastercard® Brand Mark Guidelines.
Every business has a story. And once upon a time, back in the 1990s, the early roots of image.works were just starting to form in a successful insurance marketing firm that was owned and operated by Mark Whalen.
According to the National Association of Realtors®, the number of millennials buying homes in the U.S. continues to increase.
With the upswing in digital advertising over the past several years, many modern-day marketers are wondering: Is direct mail dead? In response to this question, we offer an unequivocal no.
Here’s a top tip that every marketing professional needs to know: When including a call-to-action on your promotional materials, make sure any information about where to go or what to click on your website is accurate.