BANK AND CREDIT UNION MARKETING
Let’s go back in time a bit and say it’s March, and you’re preparing for your financial institution's summer newsletter. So, you want a timely article related to finances and vacations, but where do you turn? The Article Library at image.works, of course!
As any marketing professional knows, creating a promotional campaign takes time, effort and money – so the last thing you want to do is make a mistake that renders your campaign ineffective.
Your image.works team is chomping at the bit to start celebrating the season – although it will look a little different this year. There won’t be an office lunch or gift exchange, but we will enjoy a holiday trivia time via Zoom.
Here are our holiday hours:
“They are all part of my team” – that’s how Public Relations Coordinator Patricia Lloyd of Redstone Federal Credit Union® describes the image.works copywriter, graphic designer, marketing project coordinator and copy editor who work with her every quarter on the credit union’s newsletter, Aspire.
Before COVID-19 burst onto the scene and changed our world in irreparable ways, onboarding, reboarding and Marketing Automation may have been viewed more as niceties than necessities. But that’s no longer the case. Here’s why:
In the marketing world, we talk a lot about using targeted mailing lists to identify your ideal audience and reach specific individuals. But what about those times when you don’t want to narrow down your recipient list?
Point Breeze Credit Union’s partnership with image.works began long before its current marketing manager, Dawn Atwood, worked for the credit union.
It has become abundantly clear in recent weeks that health concerns aren’t the only consequence of the COVID-19 pandemic. The crisis has also led to a significant downturn in the economy, and that means consumers and small business owners are now facing yet another major stressor in their personal and professional lives: financial uncertainties.
The COVID-19 outbreak continues to dominate the news and impact businesses on a global scale – with many financial institutions racing to get the word out about lobby closures, drive-thru hours, precautionary measures, etc. But after you communicate to accountholders about these pressing issues, it’s important to start thinking ahead.
We’ve all heard about Millennials, Gen Xers and Baby Boomers – the generational mainstays that comprise the bulk of the American people. But when it comes to the Silent Generation (consisting of those born between 1928 and 1945), the discourse among the general public has been, well, largely silent.