Marketing Tips for a Tough Economy
Over the past year, economists have been predicting a recession in the U.S. Even if a recession doesn’t come to pass in 2023, high inflation and interest rate hikes have battered consumer finances.
Bank Marketing
Boost Your Brand with Effective Digital Ads
Digital marketing is a powerful tool for businesses of any size to reach and engage potential customers and members. When used strategically, digital ads can be an effective way to increase brand awareness and drive account openings.
How to Make Your Brand Stand Out During Financial Capability Month
With April right around the corner, National Financial Capability Month (previously Financial Literacy Month) is quickly approaching. Not only is Financial Capability Month important for raising awareness about the value of financial education, but it’s also a great marketing opportunity for your brand.
Client Spotlight: Mike Bridges of Five Star Credit Union
When Mike Bridges needed a change in his career, he found a place where he felt like he was making a difference in people’s lives: Five Star Credit Union. As the VP of Marketing and Communications, Mike’s goal was to find a marketing company to work with that was interested in him, not just his money. That’s when he turned to image.works!
How Much Content Is Too Much? Hint: Less Is More.
Creating content? All the strategizing in the world to reach your target audience will fall flat if recipients can’t follow what you’re saying – or worse yet, if their eyes quickly turn away from the marketing piece you produce.
Earning Your Eight Seconds Of Fame
Have you ever stopped to think about what you can accomplish in eight seconds? It might not seem like a lot of time, and it might even seem impossible to get a big task done in that eight seconds. That’s what a lot of marketing teams are finding right now, as that’s all the time they get to grab the attention of the average person in Generation Z.
A Beginner’s Guide to Staff Photography for Marketing
Photography is truly an art, but you don’t have to be a professional to capture great photos of your team. We know that photos are often taken on the fly with your smartphone, but some of them will end up on your company newsletters, annual reports, social media and more. So, we wanted to offer some tips and tricks to help you capture your co-workers in their best light.
Incentives That Give Back
There’s a growing trend in the marketing world: incentives that give back. Unlike traditional incentives that offer a reward directly to the consumer (such as a gift card, coupon or entry into a drawing), give-back incentives instead offer the reward to a worthy cause or organization.
Missed Our Digital Marketing Webinar?
At image.works, our goal is to not only create eye-catching marketing pieces, but to also provide valuable resources and guidance to help you execute creative and strategic marketing campaigns. In October, we hosted a second digital marketing webinar.
Employee Spotlight: Emily Dunlap
Born and raised in a small Wisconsin town, senior graphic designer Emily has dedicated a large portion of her life to image.works. As our longest-standing designer, Emily has spent more than a decade and a half helping build IW from the ground up and still finding the magic in what we do and the clients we serve.