BANK AND CREDIT UNION MARKETING

bank marketing; credit union marketing; financial marketing; marketing strategy; emotional appeals; emotions in marketing;

When to Use Positive vs. Negative Emotional Appeals

Most human decisions are based on emotion, not logic. This holds true not just for big choices like selecting a college or buying a house—consider this research about everyday buying decisions:

bank marketing; credit union marketing; financial marketing; marketing strategy; emotional appeals; emotions in marketing;

When to Use Positive vs. Negative Emotional Appeals

New design sneak peeks? Tips and inspiration? Yes, please!

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