BANK AND CREDIT UNION MARKETING
With April right around the corner, National Financial Capability Month (previously Financial Literacy Month) is quickly approaching. Not only is Financial Capability Month important for raising awareness about the value of financial education, but it’s also a great marketing opportunity for your brand.
When Mike Bridges needed a change in his career, he found a place where he felt like he was making a difference in people’s lives: Five Star Credit Union. As the VP of Marketing and Communications, Mike’s goal was to find a marketing company to work with that was interested in him, not just his money. That’s when he turned to image.works!
Creating content? All the strategizing in the world to reach your target audience will fall flat if recipients can’t follow what you’re saying – or worse yet, if their eyes quickly turn away from the marketing piece you produce.
Have you ever stopped to think about what you can accomplish in eight seconds? It might not seem like a lot of time, and it might even seem impossible to get a big task done in that eight seconds. That’s what a lot of marketing teams are finding right now, as that’s all the time they get to grab the attention of the average person in Generation Z.
Photography is truly an art, but you don’t have to be a professional to capture great photos of your team. We know that photos are often taken on the fly with your smartphone, but some of them will end up on your company newsletters, annual reports, social media and more. So, we wanted to offer some tips and tricks to help you capture your co-workers in their best light.
At image.works, our goal is to not only create eye-catching marketing pieces, but to also provide valuable resources and guidance to help you execute creative and strategic marketing campaigns. In October, we hosted a second digital marketing webinar.
Born and raised in a small Wisconsin town, senior graphic designer Emily has dedicated a large portion of her life to image.works. As our longest-standing designer, Emily has spent more than a decade and a half helping build IW from the ground up and still finding the magic in what we do and the clients we serve.
Let’s go back in time a bit and say it’s March, and you’re preparing for your financial institution's summer newsletter. So, you want a timely article related to finances and vacations, but where do you turn? The Article Library at image.works, of course!
Your image.works team is chomping at the bit to start celebrating the season – although it will look a little different this year. There won’t be an office lunch or gift exchange, but we will enjoy a holiday trivia time via Zoom.
Here are our holiday hours:
“They are all part of my team” – that’s how Public Relations Coordinator Patricia Lloyd of Redstone Federal Credit Union® describes the image.works copywriter, graphic designer, marketing project coordinator and copy editor who work with her every quarter on the credit union’s newsletter, Aspire.