Is SEO Still Relevant in the Age of AI Search?
Here’s a stat worth paying attention to: 60% of Americans and 74% of those under 30 use AI to find information, according to an Associated Press-NORC poll.
Bank Marketing
How the Homebuyers Privacy Protection Act Will Affect Your Marketing Timeline
Congress passed the Homebuyers Privacy Protection Act in September 2025, which went into full effect March 4, 2026. The law targets mortgage data and limits how banks and credit unions can access certain information from the three major credit bureaus.
Why IP Targeting and Search Engine Advertising Work Better Together
When it comes to digital advertising, it can be frustrating to get impressions but not the results you want. Yes, you’re gaining brand awareness, but you’d also love to bring in new business. With so many ads out there competing for attention, broad targeting often isn’t enough. The key to effective digital marketing isn’t just being seen – it’s being seen by the right audience.
4 Ways to Celebrate National Commerce Day
Did you know? National Commerce Day takes place on the first Monday of every August – in 2025, that’s August 4.
How To Market Mortgages When People Are Scared of Spending
Home loans have been a popular point of discussion for the last few years. A number of causes, including inflation, low housing volume and more, caused the prices of homes to skyrocket all over the country. However, it seems like the market is starting to stabilize, meaning promoting home loans might be back on the menu.
Client Spotlight: Dan McCarthy of Del-One FCU
Dan McCarthy began working at Del-One Federal Credit Union in 2019 because he was drawn to the credit union philosophy: People Helping People. Dan shared, “I was intrigued by Del-One's community outreach initiatives, their statewide presence and their reputation for being advocates for their members.”
Employee Spotlight: Erin Hannan
Meet Erin Hannan, another talented member of image.works’ design team. Like all our designers she’s creative, but she’s also incredibly well rounded; outside of work Erin’s into abstract painting, weightlifting, watching Big 10 sports and reading.
Developing Your Brand's Voice by Strengthening Your Brand Identity
At image.works, we spend a lot of time helping our clients troubleshoot their marketing problems.
One of the most common challenges we hear is: “How can we stand out from our competitors when we offer a lot of the same things?”
Client Spotlight: Steven Gillen of Oregon State Credit Union
Steven Gillen has seen a big evolution in credit union marketing. When he joined as Oregon State Credit Union’s Director of Marketing in 2013, there was a huge focus on brochures, signage, newspaper and radio ads. Today, his team spends the bulk of their time utilizing the digital sphere – search engine advertising, social media, email, push notifications and more.
Fintechs: What Are They and How to Compete With Them
As technology advances and we continue to become an increasingly digital society, financial technology companies – fintechs – are on the rise. Various fintech companies offer a wide range of technologies and services, including apps for banking, P2P payments, budgeting and investing, just to name a few.