BANK AND CREDIT UNION MARKETING
Don’t be antisocial. If you’re not making use of all that social media has to offer your marketing campaigns, you’re missing out. A study performed by LinkedIn found that “63% of mass affluent consumers were motivated to take action after learning about financial products and services on social media,” so there is legitimate value in talking finances on social media (thinkadvisor.com).
Every day we use our tone of voice and body language to express the “feeling” of what we say. Telling someone “Nice shirt!” can be either a compliment or a criticism, depending on how you say it. So how can you express your tone in marketing materials? Typography! Typography is the art of arranging type to make written language readable and appealing.
Marketing your retirement, savings or investment products to millennials can be a double-edged sword. Investing and saving early is the smart choice, and you want to encourage those starting out in the workforce to do so. Plus, it’s a good way to start building accountholder loyalty and reduce attrition.
With the approach of a new year comes the opportunity for a fresh approach to marketing. Don’t just redo what you’ve done before. Explore new worlds of possibilities this year! There may be more – and better – ways to reach your target audience than you’ve considered in the past. Here’s a list of ideas to get your brainstorm started:
Sweets and treats and tempting tastes! With so many holiday celebrations, it’s tempting to indulge in more desserts and sugary snacks than healthy meals, making this party-filled season a timely opportunity for recipe postcards. If you’re craving a new, creative financial marketing product, look no further!
These days, competition among credit card providers is more intense than ever before. I would even go so far as to say that today’s credit card marketplace is not unlike the highly-competitive world of professional football – with each team hoping to crush the competition and bring home the most balances.
We’re thrilled to announce that work on the newest edition of our annual Idea Book is well underway! image.works’ Idea Book is an eye-catching, professional-looking catalog of marketing ideas and design samples that our clients benefit from each year. Producing this publication involves a creative process that provides a bit of friendly competition.
As a copy editor at image.works, I get to proofread a lot of creative, engaging marketing materials on a daily basis, and some of my favorites are the financial newsletters for kids. These materials are usually written in a lighthearted, easy-to-read manner, and I imagine the families who receive them enjoy reading them as much as I do.
Is your financial institution neglecting small businesses in your community? Their offices are sometimes tiny, their schedules are often full and their employees may be minimal, but they can bring immense value to your bank or credit union. And the potential market is huge!
With the IRA deadline approaching on April 15, 2015, you’re likely reminding your customers and members to make their last-minute IRA contributions for the 2014 tax year. But how often do you remind them throughout the year to roll over their money from qualified retirement plans to an IRA at your financial institution?