Financial Brand Forum: Diary of an IW Account Executive (Take a Peek!)
Sunday, May 6: VEGAS, BABY!
bank and credit union marketing
Leave a Lasting Impression With a Birthday Card
If you’re brainstorming potential marketing promotions for the new year, consider birthday cards. With the decrease in snail mail, a printed birthday card can really stand out.
Marketing to Generation X: What You Need to Know
I can remember a high school teacher introducing our class to the internet, describing it as a “spider web of information,” while my friends and I exchanged looks of confusion. A couple years later I was online daily. Other members of Generation X (roughly ages 35 to 50) probably have similar stories.
5 Effective Steps to Social Media Marketing
Marketing has always been about catering to the wants and needs of your consumers. Social media is on the rise and isn’t going anywhere anytime soon. With tons of free social media platforms at our fingertips, there’s no limit to what can be created and shared in an instant.
We’ve Got Style…a Style Guide, That Is
Does your financial institution have a certain style that permeates your marketing materials? Maybe it’s the way they’re written – very formal or more conversational. Maybe it’s reflected in the colors you use to tie everything together.
New Mastercard Brand Requirements
What are you doing this Fourth of July? Along with grilling out and watching fireworks, you’ll also need to make sure your financial marketing and communications materials meet the new Mastercard® Brand Mark Guidelines.
New Faces at image.works
image.works is growing to meet more of your needs! We recently welcomed two new employees: Alex Risch, a graphic designer on our creative team, and Santos Campos, an account executive on our sales team. We’d like to help you get to know these talented new IW team members:
Alex Risch
5 Facts About People That Will Help You Market to Them
“Know Your Audience” – These words were pounded into my head by my professors when I was an English major in college. And it’s true. You wouldn’t ask a kindergartener to read a book on how to remodel a kitchen, nor would you write a home loan for a pre-teen.
A Message from Your Friendly image.works Copy Editor
One of the amazing benefits of partnering with image.works is that all your marketing pieces undergo complimentary proofreading.
Financial Marketing with Social Media
Don’t be antisocial. If you’re not making use of all that social media has to offer your marketing campaigns, you’re missing out. A study performed by LinkedIn found that “63% of mass affluent consumers were motivated to take action after learning about financial products and services on social media,” so there is legitimate value in talking finances on social media (thinkadvisor.com).