BANK AND CREDIT UNION MARKETING
Communication is critical in any workflow anywhere. At image.works, we bring marketing projects from conception to execution – with amazing results – by communicating ideas. A successful campaign begins with a back-and-forth process between us and our clients that includes brainstorming, drafting, receiving feedback, editing and finalizing.
The world is more connected than ever, yet more people report feeling disconnected and lonely. We may have thousands of friends on social media and can send and receive messages instantly to anyone and everyone – but somewhere we are losing the sense of true connectedness.
During a Financial Brand Forum, there was much discussion – including some disagreement – about speaker Gary Vaynerchuk’s views on how not to waste marketing dollars. His advice? Don’t do direct mail. image.works’ response: Direct mail is thriving!
By night, she’s a fiancé, dog mom and athlete. By day, she’s a rock star in the world of professional sales! As an Account Executive, Emilee is one of the many faces of the image.works brand. As a sales representative, she provides the first impression of our company.
Make this a standout year with the innovative strategies found in image.works’ 2019 Idea Book. It’s an eye-catching catalog designed to help your financial institution achieve your marketing goals.
What’s in a name, you ask? Everything. People respond to their name. Research indicates that even children under sedation respond selectively to the sound of their first name. What does this mean for your marketing efforts? Again, everything.
We graphic designers use hierarchy in our work to direct a reader’s eyes. Marketing collateral should not be like a maze, where readers are on a journey to figure out what to read next. Recipients may trash a piece rather than devote time to deciphering it. So, designers use the rules of hierarchy to make the text into a simple map that easily guides readers through the piece.
In order to grow, it is essential that a business continues to seek out and embrace fresh faces and ideas. Luckily for employers, the Millennial generation has been graduating college and venturing into the professional working world!
The Wall Street Journal reported in January that U.S. consumer borrowing saw the largest monthly gain in 16 years, “buoyed by increased consumer confidence in the economy.” Total household debt rose to $13.21 trillion in the first quarter, according to the Center for Microeconomic Data. Credit card debt increased last year by 7 percent from the previous year (NerdWallet).
It’s been about a month since I’ve had the opportunity to attend the 2018 Marketing Association of Credit Unions (MAC) Conference, but I can’t stop thinking about how amazing of an experience it was. From a perfect location to keynote speakers to countless networking opportunities, I was impressed with it all.