Social media is a beast, and for many institutions, it can take the backseat to other marketing efforts. If that sounds like your institution, it's time to change your strategy! image.works launched our social posting program in June of 2021, and we want to share some of the best practices that we’ve seen work for our clients and help you implement them into your social plan.
Your accountholders are the heartbeat of your financial institution – they set the pulse for public opinion. Their testimonials are poignant, drawing interest to your marketing materials and garnering creditability to your claims. When your grateful accountholders tell their stories, the audience understands how your institution works and what it stands for.
As people return to working in person, it’s important to think about ways to keep employees engaged. Engaged employees are more productive and are more likely to stick around long term. So, what are some ways that you can encourage engagement? It’s a lot easier than you think, and image.works is here to help!
Collecting data regarding the return on investment (ROI) for a marketing campaign can confirm that you’re seeing the intended results and allows you to make changes for increased effectiveness. “Of course, top management wants the ‘bottom line’ on marketing’s contribution to business goals, and ROI is a handy yardstick” (forbes.com, emphasis added).
At image.works, we realize that if there’s one thing that sets March apart from other months, it’s brackets. With the NCAA tournament basically re-shaping our idea of the month, we thought we’d join in on the fun with our own tournament.
There’s a lot of excitement about the new year here at image.works. The week before Christmas we saw record-high sales, and we’re ready for you with fresh marketing ideas and creative energy! Here’s what’s hot:
As we celebrate Thanksgiving, your image.works team is reflecting on what matters most: For us, it’s you! Thanks for doing marketing differently with us this year – and for the compliments you send about the creative campaigns that knock your socks off. That’s a lot of fun for us!
As you prepare to enter the holiday season, it’s time to think about how you want to express your gratitude for those who have done business with you in the past year. According to research, “68% of customers leave because they feel the company is indifferent to them.
New, improved and just for you!
You might have noticed our website looks a little different – sleeker, if you will. For the past year, we’ve been working hard behind the scenes to give our website a makeover. Our hope is that you’ll find the new website to be more user-friendly, easier to navigate, intuitive and aesthetically pleasing. What can we say? We dress to impress!
image.works isn’t new to the advertising and marketing game – in fact, we’ve been at this since 1995! We have years of experience, lots of creativity and a team that is motivated to help you achieve all your marketing goals. While you might be able to find this expertise at other ad agencies, we set ourselves apart with our unique offerings that go above and beyond.