BANK AND CREDIT UNION MARKETING
The subject line is arguably one of the most important parts of a marketing email. It’s the first thing the recipient sees, after all, making it a vital space for convincing them to click in. On the flip side, a bad subject line may even go straight to the spam folder, bypassing the inbox completely.
Meet Becca Cooper, our Senior Copywriter at image.works! She grew up in Burr Ridge, Illinois, and earned a BA in Creative Writing and Psychology. She has skillfully applied her writing skills at image.works for the last five years. When Becca isn’t in the office, she enjoys reading, writing, drawing and playing video and board games, especially Dungeons and Dragons.
The changing of a calendar year is a great time to reexamine and refresh your marketing approaches, so our team hosted a webinar focused on that exact topic.
These days, marketing to Millennials is the primary focus for many bank and credit union marketing directors – but don’t forget to stay in touch with your accountholders on the other end of the spectrum, too.
Notorious for having their eyes constantly glued to a screen, their fingers continually tapping out a text message and their ears forever covered by headphones, the Millennial generation can seem like an almost impossible group of people to reach.
New year, new marketing plans – image.works is welcoming 2023 with excitement!
As part of our educational webinar series, we recently tackled the best strategies and tactics for multi-channel marketing, so you get the most out of your time and budget.
Photography is truly an art, but you don’t have to be a professional to capture great photos of your team. We know that photos are often taken on the fly with your smartphone, but some of them will end up on your company newsletters, annual reports, social media and more. So, we wanted to offer some tips and tricks to help you capture your co-workers in their best light.
About 15 years ago, Pam Palotas of Tendto Credit Union chose to partner with image.works for the Credit Union’s marketing needs. As Pam puts it, “it’s one of the best decisions I’ve ever made.” As the Vice President of Brand Marketing for Tendto, Pam was looking for a way to fulfill their marketing needs on time, within budget and in a creative way.
Meet Jane Malm, one of our Senior Graphic Designers at image.works! She grew up in Deforest, WI, and attended the University of Wisconsin – Eau Claire, earning her BFA in Graphic Design. When she’s not at work, Jane can be found having fun with her husband, Chad; two kids, Adelyn and Caden; and devoted English cocker spaniel, Lolly.