Message From the President
image.works loves marketing! We’ve been at it for 25 years now. You may have noticed the special anniversary logo on our materials last year.
bank and credit union marketing
Get to Know Your Competition
When was the last time you checked out your bank or credit union competition? It’s important to take time to reevaluate what your competition is doing to attract accountholders and develop plans to outperform them. Follow these steps to get the most out of your research efforts:
Client Spotlight: Elizabeth Mumford of Dutch Point Credit Union
In 1992, Elizabeth Mumford’s role at Dutch Point Credit Union shifted in a way that would shape the next 30-plus years of her career. At the time, she was the executive assistant to Dutch Point’s president and CEO, and when the marketing director left, she took on those responsibilities.
Webinar Recap: Insights Into 2024 Financial Marketing
Annual planning is exciting and daunting. Our team aimed to fuel the excitement with our October 12 webinar, where we shared strategic and creative insights for 2024 financial marketing.
Employee Spotlight: Allie Habeck
Meet Allie Habeck, one of our copywriters at image.works! She grew up in Wausau, Wisconsin, and attended the University of Wisconsin – Milwaukee, earning a degree in English with an emphasis in Creative Writing and a minor in Journalism, Advertising and Media Studies, which she has skillfully applied at image.works.
ChatGPT: A Writer's Perspective
ChatGPT and other artificial intelligence (AI) tools are the current buzzwords taking the world by storm and drawing millions of users. However, that only means it’s more important than ever to exercise caution and think critically before incorporating new technology into the workplace.
Boost Your Brand with Effective Digital Ads
Digital marketing is a powerful tool for businesses of any size to reach and engage potential customers and members. When used strategically, digital ads can be an effective way to increase brand awareness and drive account openings.
image.works Happenings
We’ve been enjoying life in the office and outside it. Over the last year, there’s been a wedding, engagement, graduation, baby and more. On top of all that, image.works is celebrating 25 years of making marketers’ lives easier. Here’s the latest news!
Here Comes the Bride
Marketing to an Up-and-Coming Generation
While the exact age range of Gen Z differs depending on who you ask, the fact remains that the oldest “Zoomers” are now in their mid-twenties, making them a vital, burgeoning target audience. Many Zoomers are in college, recently graduated, or teenagers just starting to learn about the financial world.
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