BANK AND CREDIT UNION MARKETING
When was the last time you checked out your bank or credit union competition? It’s important to take time to reevaluate what your competition is doing to attract accountholders and develop plans to outperform them. Follow these steps to get the most out of your research efforts:
In 1992, Elizabeth Mumford’s role at Dutch Point Credit Union shifted in a way that would shape the next 30-plus years of her career. At the time, she was the executive assistant to Dutch Point’s president and CEO, and when the marketing director left, she took on those responsibilities.
Annual planning is exciting and daunting. Our team aimed to fuel the excitement with our October 12 webinar, where we shared strategic and creative insights for 2024 financial marketing.
Meet Allie Habeck, one of our copywriters at image.works! She grew up in Wausau, Wisconsin, and earned a degree in English with an emphasis in Creative Writing and a minor in Journalism, Advertising and Media Studies, which she has skillfully applied at image.works. When not at work, Allie can be found reading, writing, thrifting or spending time with her Chihuahua, Tate.
ChatGPT and other artificial intelligence (AI) tools are the current buzzwords taking the world by storm and drawing millions of users. However, that only means it’s more important than ever to exercise caution and think critically before incorporating new technology into the workplace.
Digital marketing is a powerful tool for businesses of any size to reach and engage potential customers and members. When used strategically, digital ads can be an effective way to increase brand awareness and drive account openings.
We’ve been enjoying life in the office and outside it. Over the last year, there’s been a wedding, engagement, graduation, baby and more. On top of all that, image.works is celebrating 25 years of making marketers’ lives easier. Here’s the latest news!
Here Comes the Bride
While the exact age range of Gen Z differs depending on who you ask, the fact remains that the oldest “Zoomers” are now in their mid-twenties, making them a vital, burgeoning target audience. Many Zoomers are in college, recently graduated, or teenagers just starting to learn about the financial world.
The subject line is arguably one of the most important parts of a marketing email. It’s the first thing the recipient sees, after all, making it a vital space for convincing them to click in. On the flip side, a bad subject line may even go straight to the spam folder, bypassing the inbox completely.