Are you worried about the engagement on your social media pages? Look deeper into your numbers! While likes and shares are important, getting some behind-the-scenes insight is more impactful.
bank and credit union marketing
Social media is a beast, and for many institutions, it can take the backseat to other marketing efforts. If that sounds like your institution, it's time to change your strategy! image.works launched our social posting program in June of 2021, and we want to share some of the best practices that we’ve seen work for our clients and help you implement them into your social plan.
Your accountholders are the heartbeat of your financial institution – they set the pulse for public opinion. Their testimonials are poignant, drawing interest to your marketing materials and garnering creditability to your claims. When your grateful accountholders tell their stories, the audience understands how your institution works and what it stands for.
As people return to working in person, it’s important to think about ways to keep employees engaged. Engaged employees are more productive and are more likely to stick around long term. So, what are some ways that you can encourage engagement? It’s a lot easier than you think, and image.works is here to help!
Meet Maria Bearson, one of our super-star National Account Managers here at image.works! If you’ve had any interaction with Maria, you know how kind and knowledgeable she is. When Maria is not on the clock with IW, you will likely find her working out, working on personal and professional development or boating with her husband, Michael, and their Pudelpointer, Chief.
At image.works, we realize that if there’s one thing that sets March apart from other months, it’s brackets. With the NCAA tournament basically re-shaping our idea of the month, we thought we’d join in on the fun with our own tournament.
At image.works, we value kindness, hard work and creativity. Audrey Meis exemplifies everything IW stands for and more! Audrey is the fearless leader of the copy team and a phenomenal copywriter. When she’s not in the office, you can find her at a barre class, hiking at a state park, trying new restaurants in Madison or spending time with her fiancé, Eric.
There’s a lot of excitement about the new year here at image.works. The week before Christmas we saw record-high sales, and we’re ready for you with fresh marketing ideas and creative energy! Here’s what’s hot:
As we celebrate Thanksgiving, your image.works team is reflecting on what matters most: For us, it’s you! Thanks for doing marketing differently with us this year – and for the compliments you send about the creative campaigns that knock your socks off. That’s a lot of fun for us!