BANK AND CREDIT UNION MARKETING
The subject line is arguably one of the most important parts of a marketing email. It’s the first thing the recipient sees, after all, making it a vital space for convincing them to click in. On the flip side, a bad subject line may even go straight to the spam folder, bypassing the inbox completely.
Meet Becca Cooper, our Senior Copywriter at image.works! She grew up in Burr Ridge, Illinois, and attended Denison University, earning her BA in Creative Writing and Psychology. She has skillfully applied her writing skills at image.works for the last five years.
The changing of a calendar year is a great time to reexamine and refresh your marketing approaches, so our team hosted a webinar focused on that exact topic.
New year, new marketing plans – image.works is welcoming 2023 with excitement!
As part of our educational webinar series, we recently tackled the best strategies and tactics for multi-channel marketing, so you get the most out of your time and budget.
Photography is truly an art, but you don’t have to be a professional to capture great photos of your team. We know that photos are often taken on the fly with your smartphone, but some of them will end up on your company newsletters, annual reports, social media and more. So, we wanted to offer some tips and tricks to help you capture your co-workers in their best light.
About 15 years ago, Pam Palotas of Tendto Credit Union chose to partner with image.works for the Credit Union’s marketing needs. As Pam puts it, “it’s one of the best decisions I’ve ever made.” As the Vice President of Brand Marketing for Tendto, Pam was looking for a way to fulfill their marketing needs on time, within budget and in a creative way.
Meet Jane Malm, one of our Senior Graphic Designers at image.works! She grew up in Deforest, WI, and attended the University of Wisconsin – Eau Claire, earning her BFA in Graphic Design, which she has skillfully applied at image.works for the last eight years.
If you’re looking for a way to elevate your marketing efforts, look no further than IP targeting! image.works provides this digital option so you have a more targeted approach to your online ads. It’s also a perfect pairing with any type of campaign, as it can be used to complement direct mail.
Digital marketing might sometimes feel like one more thing you need to be on top of as a marketer. But there are some major advantages to digital marketing.