Direct Mail Is Not Dead
In an increasingly digital age, you could suspect that printed marketing collateral no longer has a place… but you’d be mistaken. Digital ads may have a number of benefits, but so too do direct mailers.
bank and credit union marketing
Webinar Recap: 2025 Financial Marketing Strategies
Can you believe it’s almost the new year? That means it’s time to create a bold marketing plan to stand out from your competitors! Our team recently presented a webinar where we shared smart strategies, discussed the importance of timely marketing and gave examples of successful campaigns.
The MAC Conference – 2024 Recap
No, this isn't a sports recap of the Mid-American Conference! This is the Marketing Association of Credit Unions (MAC) Conference set in Hollywood, California. The three-day event created by credit union marketers for credit union marketers featured more than 75 credit unions from across the U.S. and included 16 keynote speakers.
Employee Spotlight: Emma Strieker
image.works employs a lot of graphic designers, but if there were an award for “Most Active,” Emma Strieker would probably win. In her off hours she’s often on the go, whether it’s “fishing for hours, going to the skate park, downhill skiing, hiking, gardening, kayaking” or just being outside.
Webinar Recap: Strengthening Accountholder Relationships
Customers who are new to your bank or credit union likely don’t know everything you offer or the perks of using your services for all their financial needs.
To close that gap, we recommend being proactive and consistent with your marketing to strengthen the relationships you have with accountholders – and that’s what we talked about in our most recent webinar!
Client Spotlight: Jennifer Lopez of LUSO Federal Credit Union
Jennifer Lopez spent 10 years in local journalism with a grueling work schedule and decided to shift her career to marketing to be able to spend more time with her son. She worked for a full-service marketing agency before she started at LUSO Federal Credit Union as their Marketing Manager.
Webinar Recap: IP Targeting
If you missed our most recent webinar – IP Targeting: The Swiss Army Knife of Marketing – don’t fret. Not only did we post it to our Vimeo page, we also broke down the key highlights below.
What is IP targeting?
IP targeting uses the IP addresses of homes to send digital ads to your audience.
Strategies for Marketing IRAs Year-Round
While an Individual Retirement Account (IRA) is useful to accountholders no matter the time of year, all too often it is only on people’s minds at the end of the year or near tax season.
Behind the Scenes: Our New Tagline
A corporate tagline is kind of like a movie trailer – it gives your audience insight into your company’s brand personality and the experience they’ll have with you.
Think of Disney’s “The happiest place on Earth,” or Mastercard’s “There are some things money can’t buy. For everything else, there’s Mastercard.”
Get Your Creativity Turning With Our 2024 Idea Book!
Tired of the same old song and dance? Want your marketing to hit all the right notes? We hear you. Look no further than image.works’ 2024 Idea Book! Complete with catchy designs, client testimonials and on-trend strategies, you’ll be spinning with inspiration as you explore the pages of our Idea Book.