bank and credit union marketing
What’s in a name, you ask? Everything. People respond to their name. Research indicates that even children under sedation respond selectively to the sound of their first name (ncbi.nlm.nih.gov). What does this mean for your marketing efforts? Again, everything.
We graphic designers use hierarchy in our work to direct a reader’s eyes. Marketing collateral should not be like a maze, where readers are on a journey to figure out what to read next. Recipients may trash a piece rather than devote time to deciphering it. So, designers use the rules of hierarchy to make the text into a simple map that easily guides readers through the piece.
In order to grow, it is essential that a business continues to seek out and embrace fresh faces and ideas. Luckily for employers, the Millennial generation has been graduating college and venturing into the professional working world!
The Wall Street Journal reported in January that U.S. consumer borrowing saw the largest monthly gain in 16 years, “buoyed by increased consumer confidence in the economy.” Total household debt rose to $13.21 trillion in the first quarter, according to the Center for Microeconomic Data. Credit card debt increased last year by 7 percent from the previous year (NerdWallet).
Communication is key. It’s what makes the world go round – especially in the world of modern-day marketing! How you craft your message is arguably the most important part of selling your product or service. The word choice, tone of voice and organization all combine to attract the target audience and set you apart from the rest.
It’s been about a month since I’ve had the opportunity to attend the 2018 Marketing Association of Credit Unions (MAC) Conference, but I can’t stop thinking about how amazing of an experience it was. From a perfect location to keynote speakers to countless networking opportunities, I was impressed with it all.
Sunday, May 6: VEGAS, BABY!
Picture this. It’s 1998, the stock market is booming, technology is on the rise, and a young Billy Van Wie is working 70-hour weeks as a branch manager at Enterprise Rent-A-Car.
If you’re brainstorming potential marketing promotions for the new year, consider birthday cards. With the decrease in snail mail, a printed birthday card can really stand out.