BANK AND CREDIT UNION MARKETING
image.works is growing to meet more of your needs! We recently welcomed two new employees: Alex Risch, a graphic designer on our creative team, and Santos Campos, an account executive on our sales team. We’d like to help you get to know these talented new IW team members:
Alex Risch
As an image.works Marketing Project Coordinator, I help manage and coordinate the flow of client projects from the moment they come through our door to the time they reach your door (or that of your customers and members). When you give final approval on a financial marketing project, you are understandably excited to get your final pieces – and we’re just as excited to show them to you!
Recently, FICO announced changes that could help many people get better rates on credit cards, mortgages and other loans. The new version of FICO gives less weight to medical debts in collections (which represent about half of all unpaid collections) as well as to collection debts already paid, leading to a more predictive score.
With the IRA deadline approaching on April 15, 2015, you’re likely reminding your customers and members to make their last-minute IRA contributions for the 2014 tax year. But how often do you remind them throughout the year to roll over their money from qualified retirement plans to an IRA at your financial institution?
Home values are going up…and that means more people are going to be eligible for home equity loans and lines of credit from your bank or credit union. It’s important to tap into your home equity market when the time is right – and that’s right now!
Bank and credit union e-newsletters serve as an integral aspect of branding, promotion and growth.
As one of the most traditional forms of bank and credit union marketing, everyone knows that the point of a brochure is to offer more information about a product or service. But what you may not know is that how you use your credit union or bank brochures is just as important as having readable content and an eye-catching design.
1. Narrow Your Audience: Avoid steering your bank or credit union marketing campaigns towards an audience that is too broad – wasting your precious marketing dollars on people who won’t even be interested in your promotion. Figure out what demographic you’re trying to reach – moms? homeowners? college students? certain income levels? – and tailor your message to them.
Let’s face it — we live in a fast-paced, consumer-driven world. And in this world, consumers have options, LOTS of options.
Do you Skip-a-Pay? Many banks and credit unions offer Skip-a-Pay to help their customers/members keep more money in their pocket when they need it most – usually around the holidays and during the summer. Offering Skip-a-Pay for a small fee can mean thousands of dollars in revenue for you – when you get a good response rate.