BANK AND CREDIT UNION MARKETING
Nothing stays the same! I get it. As the communications director at image.works, it’s my goal to keep our copy team in the know about industry changes that affect marketing copy – from minute details like trademarks to big-time transitions, like a merger that results in a new business name.
Here are some changes I’ve seen affect finance-related marketing materials at image.works:
A couple weeks ago, we talked about trigger marketing – targeting prospects with the perfect message in direct response to their actions, such as completing a credit report related to a loan or credit card. Triggers are the essence of a “rifle” marketing approach. But there are also other very effective targeting methods to fit a broad spectrum of financial marketing needs.
Over the years, we’ve seen a dramatic shift in our bank and credit union marketing services from mailing to large customer and membership lists to focusing on smaller, highly targeted audiences. Methods are now so targeted, in fact, that we are 100% confident that recipients are getting a message about the exact product or service on their minds.
While the exact age range of Gen Z differs depending on who you ask, the fact remains that the oldest “Zoomers” are now in their mid-twenties, making them a vital, burgeoning target audience. Many Zoomers are in college, recently graduated, or teenagers just starting to learn about the financial world.
QR codes are all the buzz nowadays. While they’ve been around for many years now, it’s only in the past few years that they seem to appear everywhere – and for good reason. Since a QR code can hold a lot of information, it can be a handy tool to communicate with your audience. Like every tool, though, it also comes with pros and cons.
Be more to your accountholders than their financial institution – be their educator on all things financial! Position yourself as an expert in the financial industry by offering unique financial tips, ideas and thoughts to your accountholders.
Many core conversions were put on hold during the pandemic, but those seem to be moving full speed ahead now. If your financial institution is facing a conversion, you may feel overwhelmed. After all, a lot goes into a successful core conversion, and along the way, there can be many challenges and obstacles.
Ah, the holiday season! It’s a time to make memories and continue traditions with family and friends. However, there is one downside many can agree on – it’s expensive! Budgets are stretched (and often exceeded) to accommodate all the fun. While some plan accordingly for the festivities, many charge the expenses to their high-rate credit card with no solid plan for repaying the debt.
A dramatic change in priorities for financial institutions this year is causing readers of the Guide to Financial Marketing to take notice. The report, which is sponsored by Duluxe and has been produced every year for the last five, provides a helpful survey about topics of interest to financial marketers.
Putting your newsletter into the hands of image.works means you’re going to get an outstanding product – one that reflects your brand, tells your story and ultimately boosts relationships with current and prospective accountholders. But where do you start?