December 2023
Posted by: Allie Habeck
December 20, 2023
The bells are jingling, carolers singing and people mingling. The holiday season is in sight, and the image.works team is filled with delight. To celebrate with those we hold dear, there are coming days we won’t be here!
Here are our holiday hours: Closing at noon on Friday, December 22 Closed on Monday, December 25 Closing at noon on Friday,...
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December 15, 2023
When was the last time you checked out your bank or credit union competition? It’s important to take time to reevaluate what your competition is doing to attract accountholders and develop plans to outperform them. Follow these steps to get the most out of your research efforts:
Narrow your search. There are plenty of options out there for...
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December 13, 2023
Most human decisions are based on emotion, not logic. This holds true not just for big choices like selecting a college or buying a house—consider this research about everyday buying decisions:
MRI brain scans show that consumers use emotions rather than information when evaluating brands.
Advertising research reveals that a consumer's intent to...
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December 10, 2023
A couple weeks ago, we talked about trigger marketing – targeting prospects with the perfect message in direct response to their actions, such as completing a credit report related to a loan or credit card. Triggers are the essence of a “rifle” marketing approach. But there are also other very effective targeting methods to fit a broad spectrum of...
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December 06, 2023
2024 is right around the corner! As you start preparing for the new year, it’s a great time to take a step back and reconsider your strategy for social media. 2023 came with a lot of changes, and not everything that worked in the past will work going forward. If you’re not sure what your social media plan should be, here are some key takeaways...