October 2023
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October 25, 2023
Annual planning is exciting and daunting. Our team aimed to fuel the excitement with our October 12 webinar, where we shared strategic and creative insights for 2024 financial marketing.
At the end of the webinar, we provided a special 2024 financial marketing calendar, which we’d be happy to send to you! Reach out to Director of National Sales...
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October 20, 2023
I. The Intro
One of the biggest struggles brands face when using social media is knowing where they should focus their resources. Do you try to be a trailblazer on a new platform, or do you focus on the platforms that have survived the sands of time? While it can be tempting to jump ship from Facebook to join the ranks on TikTok, pivoting your...
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October 15, 2023
Onboarding is one of our most popular marketing programs here at image.works. And it’s no wonder why.
Consider the fact that 73 percent of cross sales occur during the first 90 days of a new accountholder relationship. In addition, an effective onboarding program can reduce attrition by 50 percent.
For financial institutions looking to build brand...
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October 11, 2023
We could come up with a dozen analogies for using both IP targeting and direct mail as a campaign strategy. It’s a power couple, a dynamic duo, the Swiss Army knife of multi-channel marketing.
And our point would be that IP targeting and direct mail work so much better together than they do on their own.
Here are a handful of reasons why we love...
Posted by: Becca Cooper
October 05, 2023
International Credit Union Day®, or ICU Day, is a yearly celebration of credit unions around the world. It’s a time to look back over the history of credit unions and their impact on banking as a whole. It’s also a great time to promote financial learning and special deals to help improve the financial health of your accountholders.
ICU Day might...
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October 04, 2023
image.works has been a longtime participant in the annual Society for Health Care Strategy & Market Development (SHSMD) Conference, but it’s never just the “same old, same old”—each year the healthcare landscape shifts, and marketing has to shift along with it. The SHSMD Conference is a vital way to learn about the latest trends, strategies...