January 2023
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January 25, 2023
When Mike Bridges needed a change in his career, he found a place where he felt like he was making a difference in people’s lives: Five Star Credit Union. As the VP of Marketing and Communications, Mike’s goal was to find a marketing company to work with that was interested in him, not just his money. That’s when he turned to image.works! We...
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January 21, 2023
First, what does that mean – your “segments?" There’s actually no static answer, as segments can mean different things depending on the industry, organization and, at times, even the product you are promoting. For banks and credit unions, however, segments typically center around age, as individuals’ financial needs depend greatly on their life...
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January 18, 2023
2022 shaped up to be a very busy year for us at image.works. While we were hard at work creating exciting and compelling content for our clients, we were also having a blast behind the scenes. Throughout 2022, a dedicated team of individuals, who have rightfully adopted the name “The Party Planning Committee” met monthly to plan exciting events...
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January 07, 2023
Notorious for having their eyes constantly glued to a screen, their fingers continually tapping out a text message and their ears forever covered by headphones, the Millennial generation can seem like an almost impossible group of people to reach. But seemingly impossible or not, the reality is that Millennials are getting older – and marketing to...
Posted by: Mark Whalen
January 04, 2023
New year, new marketing plans – image.works is welcoming 2023 with excitement!
We made it through the pandemic, and I’m proud that we didn’t have to lay anyone off. Although the recent instability in interest rates has affected us – home loan ads are not as common now – we’ve seen an increase in ads for deposit accounts. Our Marketing Automation...