October 2020
Posted by: Charity Rinzel
October 21, 2020
The COVID-19 pandemic is still affecting many people, financially and otherwise, but it impacts different generations differently. When it comes to targeted marketing, keep in mind that the concerns of your audience are not the same now as they were at the beginning of the year. Let’s take a look at what this means:
Gen Z
The oldest members of Gen...
Posted by: Charity Rinzel
October 14, 2020
When times are tough, as they have been during the coronavirus situation, money can get tight, and cutting items from the budget comes up for discussion. Here’s our take on it: Don’t cut your advertising! Check out this statistic:
“A study of the 2007-2009 recession using data gathered from 200 brands found that brands who eliminated ad spending...