BANK AND CREDIT UNION MARKETING

September 2020

Posted by: Kim Ziehr September 23, 2020
Susan Mandarino, VP of Marketing at Mutual Credit Union, came to the credit union world from a multistate national media conglomerate that implemented the first digital media marketing platforms for major advertisers like Macy’s, Dick’s Sporting Goods and Victoria’s Secret. Given this strong digital background, she was hesitant to use direct mail...
Posted by: September 09, 2020
As the saying goes, good products sell themselves. Across financial institutions, most good products are similar. What differentiates your financial institution from its competition is not the products you have but the solutions only you can provide. That has never been truer than in the COVID-19 era, where consumers find themselves navigating...