BANK AND CREDIT UNION MARKETING

June 2020

Posted by: Katy Macek June 17, 2020
Since the coronavirus pandemic swept across the country in mid-March, financial institutions have had to pivot their marketing plans completely, re-evaluating promotions to cater toward a struggling economy. It has never been more important for banks and credit unions, which are often seen as pillars of community, to be responsive to what their...
Posted by: Charity Wanta June 03, 2020
Let’s talk targeted marketing. Your audience expects the communications they receive to be relevant to them, especially if the sender is their primary financial institution – surely the people there know them personally! You’ve got to identify your audience, what they need and how you can meet that need. Here’s a target audience that is sometimes...