May 2019

Posted by: May 29, 2019
When you’re searching for the best restaurant in town or the most trustworthy place to take your car for an oil change, you probably turn to some consumer reviews on Google or Yelp. Sure, the company’s website sounds great, but they have complete control over that messaging. Consumer experiences are much more telling, right? Well, the same idea...
Posted by: Charity Rinzel May 22, 2019
During a Financial Brand Forum, there was much discussion – including some disagreement – about speaker Gary Vaynerchuk’s views on how not to waste marketing dollars. His advice? Don’t do direct mail. image.works’ response: Direct mail is thriving! We’ve found that direct mail continues to be one of the most effective advertising channels...
Posted by: May 08, 2019
After polar vortexes, icy commutes to work, and recent swings from 70-degree days back to an April snowstorm, we are more than ready to put another Wisconsin winter behind us. On to another season – not just summer, but lending season! All of the people out shopping for a new home or car or planning summer vacations and new patios makes this an...