BANK AND CREDIT UNION MARKETING

January 2019

Posted by: Charity Wanta January 02, 2019 Comments
What’s in a name, you ask? Everything. People respond to their name. Research indicates that even children under sedation respond selectively to the sound of their first name (ncbi.nlm.nih.gov). What does this mean for your marketing efforts? Again, everything. A recent article by The Financial Brand says, “Thirty-three percent of consumers who...