BANK AND CREDIT UNION MARKETING

January 2018

Posted by: January 31, 2018 Comments
Hoping to add something special to your next marketing campaign? Looking for ways to boost response rates and gather data? A PURL or GURL might just be the answer. So, what exactly are PURLs and GURLs? Put simply, they’re webpages (also called “landing pages” or “microsites”). Both PURLs and GURLs complement your direct mail and email campaigns,...
Posted by: Kim Ziehr January 17, 2018 Comments
The 2018 housing market is slated to be a good market for sellers and owners, but difficult for buyers. Prices are predicted to increase by an average of 4.1%, which means more houses will eventually go on sale and mortgage rates will rise. But, since it’s more expensive, buyers may hesitate to make the purchase. Older homeowners could be content...
Posted by: Charity Wanta January 03, 2018 Comments
If you’re brainstorming potential marketing promotions for the new year, consider birthday cards. With the decrease in snail mail, a printed birthday card can really stand out. Sending a birthday card says, “We care enough to remember your birthday, and we want to celebrate you!” Recipients often display their birthday cards, which means your...