BANK AND CREDIT UNION MARKETING

December 2017

Posted by: Kim Ziehr December 28, 2017 Comments
There’s no “money to burn” category in a marketing budget. Making every dollar count is far more likely if you’re actually reaching the right person with your offer – and that’s exactly what a prescreen mailing can help you do. Prescreening pinpoints creditworthy consumers and lets you make a firm offer of credit to them based on their individual...