BANK AND CREDIT UNION MARKETING

February 2017

Posted by: Charity Wanta February 22, 2017 Comments
“Know Your Audience” – These words were pounded into my head by my professors when I was an English major in college. And it’s true. You wouldn’t ask a kindergartener to read a book on how to remodel a kitchen, nor would you write a home loan for a pre-teen. You may think you know people because, well, you are a person, but you actually have an...
Posted by: February 01, 2017 Comments
Think attracting Millennials is the only way to grow your financial organization’s customer base? Think again. The Numbers Don’t Lie While there’s no question that younger generations are important, Baby Boomers represent 35% of the population (111 million people) and roughly 42% of economic activity ($7.6 trillion) in the U.S. This “Longevity...