BANK AND CREDIT UNION MARKETING

May 2016

Posted by: Molly Kant May 18, 2016 Comments
As any marketing professional knows, creating a promotional campaign takes time, effort and money – so the last thing you want to do is make a mistake that renders your campaign ineffective. We’re not talking about obvious mistakes like proofreading errors or missed deadlines (although those should be avoided at all costs, too!), but rather the...
Posted by: Charity Wanta May 04, 2016 Comments
Collecting data regarding the return on investment (ROI) for a marketing campaign can confirm that you’re seeing the intended results and allows you to make changes for increased effectiveness. “It’s hard to have a marketing conversation these days without hearing ROI-this and ROI-that. It is, after all, one of today’s most beloved business buzz...