April 2016
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April 27, 2016
It probably doesn’t come as a surprise that a recent survey found women to be “Chief Medical Officers” (CMOs) for their loved ones – making them your primary healthcare marketing target.
According to a multi-market survey of 9,218 U.S. and international respondents by The Center for Talent Innovation, a nonprofit think tank based in New York City...
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April 20, 2016
For the fifth consecutive year, image.works was a sponsor of the CUNA Marketing & Business Development Council Conference in Anaheim, CA, from March 20-23, which offers credit unions and marketing professionals the chance to network, attend sessions and participate in discussions regarding credit union marketing and business development.
This...
Posted by:
April 13, 2016
They say it's a man's world – but when it comes to the world of healthcare, the opposite seems to be true. Check it out:
According to statistics, women currently account for a whopping 60% of all doctor appointments.*
Sixty percent is a sizable majority, to say the least. So what can healthcare marketers do to better target male audiences? To...
Posted by:
April 06, 2016
Marketing your retirement, savings or investment products to millennials can be a double-edged sword. Investing and saving early is the smart choice, and you want to encourage those starting out in the workforce to do so. Plus, it’s a good way to start building accountholder loyalty and reduce attrition.
But, at the same time, most millennials are...