BANK AND CREDIT UNION MARKETING

September 2015

Posted by: Charity Wanta September 17, 2015 Comments
As a copy editor at image.works, I get to proofread a lot of creative, engaging marketing materials on a daily basis, and some of my favorites are the financial newsletters for kids. These materials are usually written in a lighthearted, easy-to-read manner, and I imagine the families who receive them enjoy reading them as much as I do. Let’s take...
Posted by: Charity Wanta September 02, 2015 Comments
You have every reason to be proud of your financial institution’s accomplishments and technology upgrades, but when it comes to marketing content, these accolades may not be as alluring to potential customers and members as personal stories and referrals. “The best source of new business is a referral from a satisfied customer. Customers . . . say...