BANK AND CREDIT UNION MARKETING

July 2015

Posted by: Whitney Westbrook July 29, 2015 Comments
In my years as a designer (and frankly, as a human), I've discovered that communication is one of the most important tools you can have.  "What are you looking for?"  "When do you need the finished product?"  "Did you have a particular design direction in mind?"  Good communications between a designer and client can help set expectations for both...
Posted by: Charity Wanta July 23, 2015 Comments
There’s something so refreshing about this time of year, when families are starting to make back-to-school preparations; there’s new anticipation and a need for new supplies. This is a great time to reach out to your members and customers and let them know about all the financial backing you can offer them during this back-to-school season....
Posted by: Charity Wanta July 15, 2015 Comments
My grandma isn’t glued to her smartphone like I am. She doesn’t shop online all that often and rarely has a need to google anything. I love her dearly and have great appreciation for her less-tech lifestyle. And her lifestyle mirrors that of many other seniors, so when it comes to marketing plans aimed at her generation, the first place to go may...
Posted by: Charity Wanta July 01, 2015 Comments
While the great importance of a solid onboarding program has been repeatedly touted, banks and credit unions must not neglect “reboarding.” This strategy for encouraging retention identifies the warning signs of a relationship that may be ending soon and engages marketing strategies for reconnecting and strengthening the relationship so that you...