BANK AND CREDIT UNION MARKETING

April 2015

Posted by: Paige Michels April 23, 2015 Comments
Congratulations to Securityplus Federal Credit Union, a $365 million credit union located in Baltimore, for winning four CUNA Diamond Awards, two of which were for a project created with image.works! Securityplus and image.works teamed up to create a mailer that would increase Check Card usage by offering a $10 incentive. We decided on a...
Posted by: Jane Malm April 15, 2015 Comments
Here is a follow-up to our previous post of tips on how best to work with a graphic designer: 4.    Share Visual Examples When Possible You are not expected to give samples, but visual examples can help direct your designer as to what you are thinking. Be sure to communicate what exactly you like or want taken from the samples (i.e. colors,...
Posted by: Jane Malm April 08, 2015 Comments
Designer’s Goal: to visually communicate/solve your goal/share the message of your industry or target market uniquely within your identity or brand direction. Working with a designer can be a wonderful and smooth process if you know how best to communicate with each other. Understanding each other’s expectations and what each person needs is also...