BANK AND CREDIT UNION MARKETING

February 2015

Posted by: Kim Ziehr February 25, 2015 Comments
Recently, FICO announced changes that could help many people get better rates on credit cards, mortgages and other loans. The new version of FICO gives less weight to medical debts in collections (which represent about half of all unpaid collections) as well as to collection debts already paid, leading to a more predictive score. The FICO...
Posted by: Paige Michels February 18, 2015 Comments
The beginning of the year is always full of energy here at image.works. We’re busy helping our clients develop their marketing plans for the year, annual report season is in full swing, and we’re looking ahead to what new opportunities the year might have in store for us. It’s always an exciting time! This year has started off with even more...
Posted by: Rebekah Spaulding February 11, 2015 Comments
We recently posted a blog featuring tips to “Step Up Your Social Media Efforts in 2015!” Research shows that posts with images yield 53 percent more engagement, so we’re here with a new round of tips to help you push your efforts to the next level through effective graphic strategies. Extend your visual brand: You want every facet of your...
Posted by: Molly Kant February 04, 2015 Comments
These days, marketing to Millennials is the primary focus for many bank and credit union marketing directors – but don’t forget to stay in touch with your accountholders on the other end of the spectrum, too. Baby Boomers (individuals born between 1946 and 1964) continue to have more disposable income than any other generation, a fact that shouldn...