BANK AND CREDIT UNION MARKETING

November 2014

Posted by: November 26, 2014
Home values are going up…and that means more people are going to be eligible for home equity loans and lines of credit from your bank or credit union. It’s important to tap into your home equity market when the time is right – and that’s right now! During the recession, when home values were hitting all-time lows, there obviously wasn’t much...
Posted by: Molly Kant November 19, 2014
Ever wonder what makes certain marketing pieces stand out in the mailbox, while others fall by the wayside? You’re not alone. Numerous studies have attempted to solve this mystery – striving to determine the importance and quantify the influence of various campaign factors. Is it the copy that dictates a campaign’s success? The design? The...
Posted by: Kim Ziehr November 14, 2014
Over the years, we’ve seen a dramatic shift in our bank and credit union marketing services from mailing to large customer and membership lists to focusing on smaller, highly targeted audiences. Methods are now so targeted, in fact, that we are 100% confident that recipients are getting a message about the exact product or service on their minds....