BANK AND CREDIT UNION MARKETING

June 2013

Posted by: Molly Kant June 25, 2013 Comments
  As a credit union or bank marketing director, your goals are simple: You want to draw more people to your financial institution; you want your existing customers/members to be more loyal; and when individuals need a loan, you want them to come to your bank or credit union first. So what’s the secret to achieving these universal goals? The...
Posted by: June 12, 2013 Comments
Due to regulatory requirements, financial institutions need to produce and release an annual report each year, which undoubtedly entails an ample amount of time, money and stress. So why not put all your effort to extra beneficial use and treat your annual report as a practical bank or credit union marketing tool, drawing something back to your...
Posted by: Paige Michels June 05, 2013 Comments
1. Narrow Your Audience: Avoid steering your bank or credit union marketing campaigns towards an audience that is too broad – wasting your precious marketing dollars on people who won’t even be interested in your promotion. Figure out what demographic you’re trying to reach – moms? homeowners? college students? certain income levels? – and tailor...